September 10, 2012


More articles by »
Written by: Mitch Metcalf
Tags: , , ,

The Past Week: Total Box Office Volume

All films in wide release playing between September 3 and September 9 grossed a low $104 million, down 14% from both the four-year average for the week and the same week last year.  The past six weeks are now down 4% from the four-year average box office average and down a more significant 10% from the same six-week period last year.  Year to date box office (now over $7.25 billion for wide-release films) continues to cling to a 5% gain ahead of both last year and the average for the past four years.

Domestic Box Office Volume: All Wide-Release Films through September 9, 2012 ($ millions)  2012 vs 2011  2012 vs 4yr Avg
2011 4-year Average 2012
Week #36 $121 $120 $104 -14% -14%
Past Six Weeks $1,071 $1,000 $962 -10% -4%
Year to Date $6,920 $6,881 $7,251 +5% +5%


Weekend Actuals versus Studio Estimate

The Words came in officially at $4,750,894 today for its opening weekend, down a big 5.0% from the CBS Films estimate for the weekend Sunday morning.  

The Cold Light of Day came in at $1,831,588 in its opening weekend, up 1.8% from the studio estimate.

Oogieloves in the BIG Balloon Adventure came in at $43,854 total for its second weekend (down a record 90.1% from its record low opening).  The film played in 281 theaters in weekend two (amazing there were that many takers), where it averaged $156 per theater for the weekend.


Updated Estimates of Final Grosses

The ShowbuzzDaily Domestic Grosses (the estimated North American gross when the film ends its run) are summarized below for films released the last six weeks. Pay attention to the final domestic grosses, which are much more important than individual weekend grosses and especially weekend rankings.  

Updated ShowbuzzDaily Domestic Final Estimates Domestic Final Gross ($ millions) percentile
Bourne Legacy 115 83
Expendables 2 89 74
The Campaign 89 74
Hope Springs 67 63
Total Recall 58 57
ParaNorman 57 57
Odd Life of Timothy Green 52 52
The Possession 52 52
Diary of a Wimpy Kid: Dog Days 48 51
Lawless 40 44
2016 Obama’s America 36 37
Sparkle 24 20
Premium Rush 24 21
Hit and Run 17 11
The Words 10 4
Cold Light of Day 3 3
Oogieloves in the BIG Balloon Adventure 1 1


Weekend Predictions September 14-16 should be posted Wednesday.  This weekend features the openings of Resident Evil: Retribution and the 3D re-release of Finding Nemo.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.