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The Sked: TUESDAY RATINGS November 1 & Sweep Update

>Last night a year ago was Election Day 2010, chock full of midterm election coverage, repeat episodes and lower than average ratings.  So last night’s ratings look pretty good in comparison.  CBS won the night ...
by Mitch Metcalf
 
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INTERNATIONAL BOX OFFICE NUMBERS through October 30

>Real Steel is knocking on the $200 million worldwide door, as the overseas gross to date jumped above $100 million (outweighing a downgrade in our domestic total estimate).  Picking up steam, Paranormal Activity 3 doubled...
by Mitch Metcalf
 
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The Sked: Cable Ratings October 25-31

>ESPN’s Monday Night Football rebounded to more normal levels last night and moved back into its usual #1 spot on the cable Adult 18-49 rating chart.  (Kansas City upset San Diego in overtime.)  On AMC, Walking ...
by Mitch Metcalf
 
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The Sked: MONDAY RATINGS October 31: Rock Center Bombs & Sweep Update

>Five days into the November sweep, FOX is still in the lead but its percent increases over 2010 are coming back down to Earth, as expected, as the impact of Thursday and Friday’s Games 6 and 7 recedes.  Last night w...
by Mitch Metcalf
 
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FULL WEEK BOX OFFICE ACTUALS and YEAR TO DATE October 24-30

>The year to date box office tally picked up a tiny bit of ground moving from -3.8% versus last year to -3.7% this week.        The Past Week: Total Box Office Volume All films in wide release...
by Mitch Metcalf
 
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The Sked: SUNDAY RATINGS October 30 & Sweep Update

>A very good night for network television last night as three of four broadcast networks were up substantially over this night last year.  NBC averaged a 6.7 Adult 18-49 rating in the fast nationals Sunday night, and we ar...
by Mitch Metcalf
 
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The Sked: SATURDAY RATINGS October 29 & Sweep Update

>A brief update on the November sweep.  FOX remains solidly in first place and almost 100% ahead of the same period last November.  The other networks are down solid double digits.  Click “read more” ...
by Mitch Metcalf
 
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WEEKEND STUDIO ESTIMATES October 28-30

> Why did it snow on my weekend? Based on Friday and Saturday box office (and estimated Sunday numbers), Puss in Boots looks like a $34 million opening weekend.  The highly unusual late-October snowstorm in the northeast c...
by Mitch Metcalf
 
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FRIDAY OCTOBER 28 BOX OFFICE RESULTS

> DreamWorks’ Puss In Boots is opening at a solid #1 but below its forecast.  Paranormal Activity 3 is sporting a 65% decline in its second weekend (just under $20 million for the weekend), but it has nonetheless bee...
by Mitch Metcalf
 
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The Sked: FRIDAY RATINGS October 29

>Game 7 of the World Series averaged a 6.8 Adult 18-49 rating in the fast nationals.  Given the usual bump in the official nationals (to account properly for the Western time zones), we are estimating the official national...
by Mitch Metcalf
 
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The Sked: THURSDAY OFFICIAL RATINGS October 27

>As expected, Game 6 of the World Series went up substantially in the official nationals to a 6.5 Adult 18-49 rating.  Not quite the 6.9 forecast but close.  The news was also good for The Big Bang Theory (4.6), The O...
by Mitch Metcalf
 
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The Sked: THURSDAY RATINGS October 27 — November Sweep Begins

>The November Sweep began last night, and FOX is off to a rousing start.  One night into the 28-night “sweep” period (in which each of the 210 TV markets are measured demographically in addition to the normal n...
by Mitch Metcalf
 
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The Sked: WEDNESDAY RATINGS October 26

>A relatively quiet night of network television last night with a lot of repeats in anticipation of a World Game 6 that wasn’t played.  ABC had the most original programming (everything but Modern Family) and won the...
by Mitch Metcalf
 
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WEEKEND BOX OFFICE PREDICTIONS October 28-30

> Normally a relatively quiet period, the weekend before Halloween usually offers only one new release and well under $100 million in total volume for the top 12 movies.  But this year, we have three releases, with one poi...
by Mitch Metcalf
 
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The Sked: Cable Ratings October 18-24

>Jersey Shore’s finale took the top spot on the cable chart this week.  Not so much because it was up (it increased only one tenth of a rating point from last week) — rather, ESPN’s Monday Night Football ...
by Mitch Metcalf
 
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