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The Sked: TUESDAY RATINGS October 18

>Airing on a special night (because of the World Series tonight), The X Factor scored another nightly victory for FOX with a 3.8 Adult 18-49 rating in the fast nationals.  Expect the rating to go up to a 3.9 or even 4.0 in...
by Mitch Metcalf
 
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The Sked: MONDAY RATINGS NOTES October 17

>With no postseason baseball last night and an inferior Monday Night Football game (the NY Jets beating the winless Miami Dolphins handily), network ratings levels rebounded for the most part.  CBS won the night with a 4.0...
by Mitch Metcalf
 
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FULL WEEK BOX OFFICE ACTUALS & YEAR TO DATE October 10-16

>The past week (seven days ending Sunday) is up 5% versus last year’s comparable week.  Year-to-date box office is now down 3.2% versus last year, the smallest year-to-year margin we’ve seen so f...
by Mitch Metcalf
 
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The Sked: SUNDAY RATINGS October 16

>A sub-par Sunday Night Football game turned in a 5.7 Adult 18-49 rating in the fast nationals last night on NBC.  The game will probably go up to a 6.0 or 6.1 in the official nationals, enough to win the night but fa...
by Mitch Metcalf
 
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INTERNATIONAL BOX OFFICE NUMBERS October 16

>The Smurfs movie continues to inch closer to Cars 2 in worldwide box office (now $9 million away).  Real Steel is the only recent movie with any overseas box office pull.  Its overseas to date tally of $57 million ha...
by Mitch Metcalf
 
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WEEKEND STUDIO ESTIMATES October 14-16

> Based on Friday and Saturday box office (and estimated Sunday numbers), we have a photo finish for #1, with Real Steel in its second weekend probably edging opener Footloose.  As for the other openers, The Thing opened w...
by Mitch Metcalf
 
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The Sked: FRIDAY RATINGS October 14

>Friday patterns are really set in stone.  CBS won another Friday with a 1.6 rating (same as last week) with three pricey scripted dramas:  A Gifted Man (1.3 rating, up 0.1 from last week), CSI: NY (1.7, up 0.1) ...
by Mitch Metcalf
 
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FRIDAY OCTOBER 14 BOX OFFICE RESULTS

> What a catastrophe at the box office this weekend.  No film above $20 million for the weekend, and the top 12 films are down a staggering 37% from the same weekend last year (when Jackass 3-D opened to $50 million). ...
by Mitch Metcalf
 
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The Sked: THURSDAY RATINGS October 13

> The X Factor won Thursday (the fourth of the season) with a 3.6 Adult 18-49 rating.  The Thursday track for X Factor has been 4.3…3.9…4.0…3.6.  The 3.6 will probably go up to a 3.7 or 3.8 in the of...
by Mitch Metcalf
 
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The Sked: WEDNESDAY RATINGS October 12

>ABC’s Wednesday is humming along and won the night with a 3.4 Adult 18-49 rating in the fast nationals.  Modern Family at 9 led the way of course with a 5.7 (the same as last week).   Suburgatory seems to ...
by Mitch Metcalf
 
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WEEKEND BOX OFFICE PREDICTIONS October 14-16

> This weekend looks to be very weak.  The projected total volume of $85 million would be down 29% versus the same weekend last year (when Jackass 3-D opened to a staggering $50 million) and down 18% from the average ...
by Mitch Metcalf
 
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The Sked: TUESDAY RATINGS October 11

> ABC’s Last Man Standing premiered with a very solid 3.5 Adult 18-49 rating from 8-9 pm, doubling the Dancing with the Stars repeat special in the time period last week (1.7 rating).  At 9 pm, Dancing with the Stars...
by Mitch Metcalf
 
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The Sked: Cable Ratings October 4-10

> Sports dominated the top of the cable chart again this week, led of course by NFL Monday Night Football with a very good 6.9 Adult 18-49 rating.  TBS had some very good performances in the League Division Series, when th...
by Mitch Metcalf
 
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The Sked: Time Zones & Their Impact on Ratings and Programming

> In addition to region (Northeast, Midwest, South and West), time zone is a very important geographic classification for television ratings analysis.  Almost half of the population (47.4%) lives in the Eastern time zone, ...
by Mitch Metcalf
 
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The Sked: MONDAY RATINGS October 10 — Odd Night

>As expected, it was an odd night on the broadcast networks.  FOX’s Monday line-up was delayed 55 minutes by a very long (11 innings, 4 hours 25 minutes) ALCS Game 2 that started around 4 pm ET.  The primetime p...
by Mitch Metcalf
 
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