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Behind the US/Worldwide Weekend Box Office – 8/28/16

  OPENINGS:  DON’T BREATHE (Screen Gems/Sony) had an unusually strong Saturday for a horror movie, down just 1% from Friday (which, remember, these days includes Thursday night).  By way of comparison, Lights Out f...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 7/10/16

  OPENINGS:  THE SECRET LIFE OF PETS (Illumination/Universal) quintupled the next-highest grosser of the weekend, with the biggest opening in US history for an animated non-sequel at $103.2M, easily passing last year̵...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5.7.2017

  OPENINGS:  GUARDIANS OF THE GALAXY VOL 2 (Marvel/Disney) had a solid Saturday hold for a blockbuster, down 9% on its 2d full day of release.  That compares to the performance of the Iron Man sequels, respectively down ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 9.30.2018

  OPENINGS:  NIGHT SCHOOL (Perfect World/Universal) had a surprising 18% Saturday bump (by comparison, both Central Intelligence and Girls Trip dropped 4% on their first Saturdays), suggesting that it’s appealing to...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.24.2019

  OPENINGS:  The weekend multiple for HOW TO TRAIN YOUR DRAGON: THE HIDDEN WORLD (DreamWorks Animation/Universal) was 3.2x, about mid-way between the first Dragon‘s 3.6x and Dragon 2‘s 2.6x.  (Note that the s...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 9/14/14

  OPENINGS:  NO GOOD DEED (Screen Gems/Sony) hit in a big way with an unexpected $24.5M start.  That’s not quite the equal of 2009’s Obsessed ($28.6M), but it’s close enough.  And while Obsessed had to...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 4/3/16

  THE MAIN EVENT:  As the roof caved in on BATMAN V SUPERMAN:  DAWN OF JUSTICE (DC/RatPac/Warners), the studio had two last-ditch goals:  to avoid a Weekend 2 result that dropped 70% from last week or dipped below $50M ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3/15/15

OPENINGS:  Fill in the ball/glass slipper/fairy tale reference of choice, because CINDERELLA (Disney) performed beautifully, with $70.1M in the US.  That puts it ahead of the $69.4M opening of Maleficent (unless adjusted numb...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE: 9/22/13

  OPENINGS:  At $21.4M, PRISONERS (Warners) is exactly where the studio hoped it would be, at the sweet spot that propelled The Town to a $92M total (and Argo, with its Oscar help, to $136M).  The question now is whethe...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 10/9/16

  OPENINGS:  THE GIRL ON THE TRAIN (DreamWorks/Reliance/Universal) didn’t have much of a Saturday bump, rising just 2% (that compares to 15% for the 2d day of Gone Girl), suggesting that word of mouth is less than s...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 3/9/14

  OPENINGS:  Despite frontloading that led to an 8% Saturday drop, 300: RISE OF AN EMPIRE (Warners/Legendary) is claiming a very low 30% decline on Sunday in order to report a $45.1M weekend.  We’ll see if that num...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE: 7/6/13

  OPENINGS:  DESPICABLE ME 2 (Universal) had an even better weekend overseas than it did in the US, with $88.8M (in 45 markets, with plenty more major ones to come) vs $82.5M.  (Of course, in the US it also had the benef...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 12.17.2017

  OPENINGS:  STAR WARS: THE LAST JEDI (Lucasfilm/Disney) had an excellent Saturday for a blockbuster of its size, dropping 39% from Friday, where The Force Awakens had fallen 43%.  That cemented Last Jedi as the 2nd-high...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2/7/16

  OPENINGS:  It was only 20 years into their career, with 2007’s No Country For Old Men ($74.3M in the US) that Joel and Ethan Coen began to be considered box office forces, and even after that, only True Grit (thei...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 10/27/13

  OPENINGS:  BAD GRANDPA (Paramount) romped to 1st place at the multiplexes this weekend with $32M, but perhaps more notably, it also made $8.4M in just 16 overseas territories.  That’s the same level as Jackass 3D...
by Mitch Salem
 
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