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THE SKED NIELSENWAR – Week 5

  We’re now 5 weeks into the 2012-13 TV season, and as we regularly do, it’s time to ask:  What do we know now that we didn’t know a week ago? NBC Is Running Out Of Sitcoms.  With the cancellation of An...
by Mitch Salem
 
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Articles

The Sked: Broadcast Season Averages

A quick update. SEASON TO DATE through five full weeks (32 nights of official ratings and 3 nights of adjusted fast nationals), NBC is averaging a 2.73 rating in prime time (up 19% from the same period last year). FOX is now s...
by Mitch Metcalf
 
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Articles

The Sked: Sunday Week 5 — FOX Steals a Sunday Victory from NBC

It looks like NBC suffered its first Sunday defeat of the new season.  The Sunday Night Football game certainly out-rated Game 4 of the World Series, but FOX built a commanding lead in the 7 pm hour alone with the controversia...
by Mitch Metcalf
 
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Articles

THE SKED: Ad Age Shows Us the Network Money – Part 2: The Shows

Yesterday we did our homework and reviewed the groundrules for calculating the meaning of primetime network ad rates listed by Ad Age in its yearly survey.  So… all that being said, where are the networks making their mo...
by Mitch Salem
 
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Articles

THE SKED: Ad Age Shows Us the Network Money – Part I

  Advertising Age has issued its yearly survey of the actual prices (more or less) being charged by networks for 30-second national ads in their primetime programming, which allows us to do some back-of-the-envelope calcul...
by Mitch Salem
 
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Articles

THE SKED: CBS Doubles Down on “Vegas,” Finds Back Order “Elementary”

  Neither VEGAS nor ELEMENTARY is setting television screens on fire with their 18-49 ratings so far. Vegas scored a 2.0 in its last airing that merely tied the perpetually bubbled Parenthood, and Elementary hit a somewha...
by Mitch Salem
 
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Articles

THE SKED’S NIELSENWAR – Week 4

. We’re 4 full weeks into the season, and it’s time to ask:  What do we know now that we didn’t know a week ago? Reruns Are Bad.  In the past few days, ABC has ordered extra episodes of GREY’S ANATOMY,...
by Mitch Salem
 
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THE SKED’S NIELSENWAR – Week 3

  Another week’s worth of ratings are in, and once again, we ask:  what do we know now that we didn’t know a week ago? NEXT CALLER MUST HAVE BEEN A REALLY, REALLY BAD SHOW.  Last week NBC stopped production o...
by Mitch Salem
 
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THE SKED: Nielsenwar Whacks Its First Victim

  Say fuhgeddaboudit to MADE IN JERSEY, as the CBS series has found its place in TV trivia history by becoming the first cancellation of the 2012-13 broadcast season.  (Technically it’s just been pulled off the sche...
by Mitch Salem
 
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Articles

The Sked: Tuesday Week Three — Audience Ennui

Tuesday prime time averages from the third week of the season show a 17% decline in live+same day DVR viewing for the four broadcast networks (from an 11.3 combined Adult 18-49 rating for the four networks on the same night las...
by Mitch Metcalf
 
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Articles

The Sked: Monday Ratings Week Three

NBC Monday inched up a tenth of a rating point from the last two weeks — a very solid night top to bottom.  CBS appears to have had a good night (the best Monday in three weeks), but that 2.8 rating is probably inflated ...
by Mitch Metcalf
 
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THE SKED NIELSENWAR – WEEK 2

  We’ve had a second week of ratings to examine, and it’s time once again to ask:  How goes the war?  And what do we know now that we didn’t know a week ago? ANYTHING OVER 1.5 IS THE NEW 2.5.  NBC and ...
by Mitch Salem
 
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Articles

The Sked: Unofficial Standings for the First Two Weeks of the Season

With two weeks of the new season under our belts (11 nights of official ratings and 3 nights of adjusted fast national ratings), here is how the season stands for the four major networks:   Thanks to The Voice moving int...
by Mitch Metcalf
 
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Pilot + 1

THE SKED PILOT + 1 REVIEW: “Made In Jersey”

A lot can happen between the creation of a TV pilot in the spring and the production of episodes for the regular season: a writing/producing team is hired, audience focus groups weigh in, networks and studios (which may have ha...
by Mitch Salem
 
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Pilot + 1

THE SKED’S PILOT + 1 REVIEW: “Elementary”

A lot can happen between the creation of a TV pilot in the spring and the production of episodes for the regular season: a writing/producing team is hired, audience focus groups weigh in, networks and studios (which may have ha...
by Mitch Salem
 
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