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The Sked: The Value of Sports Programming and Updated Full Season Forecasts

What does football mean to the broadcast networks?  For NBC and CBS, NFL coverage (along with other sports, mostly an occasional college football game) accounts for about 20-30% of the entire primetime rating for the network. ...
by Mitch Metcalf
 
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Pilot Reports

PREMIERING TONIGHT: THE SKED PILOT REPORT: “Golden Boy”

  GOLDEN BOY:  Friday 9PM on CBS (special previews on Tuesday 2/26 and 3/5) – Potential DVR Alert CBS tries to have its procedural cake and eat its serialization with GOLDEN BOY.  Think of it as How I Met Your Moth...
by Mitch Salem
 
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Articles

Weekly Broadcast Ratings and Year to Date

THE WEEK.  For the recently completed week ending Sunday (February 18-24, 2013), ABC will claim a rare victory with a preliminary 3.42 adult 18-49 rating in prime time, its best weekly showing of the year by far (thanks, of ...
by Mitch Metcalf
 
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Articles

Weekly Ratings Way Off the Normal Pace for Broadcast Networks

THE WEEK.  For the recently completed week ending Sunday (February 11-17, 2013), FOX won with a preliminary 2.11 adult 18-49 rating in prime time, down from last week’s 2.25 rating but still ahead of the horrible perf...
by Mitch Metcalf
 
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Articles

Season Averages: FOX Poised to Move Into 2nd Place Soon, Pushing NBC to 3rd

Through February 4 (20 weeks into this broadcast season), CBS leads with a 2.70 rating with adults 18-49, followed by NBC (2.40), FOX (2.19) and ABC (1.83).  But very soon, FOX will move past NBC in the season averages and is ...
by Mitch Metcalf
 
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Articles

SKEDBALL: Weekend Sports Ratings Bowl

SUNDAY SPORTS.  The second game of an NBA doubleheader on ABC drew decent ratings Sunday (Lakers at Heat), hitting a 5.0 household rating and 10 share in the 54 markets which were able to be measured over the weekend.  (The b...
by Mitch Metcalf
 
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Articles

Weekly and Season Network Ratings: CBS Widens Its Lead

THE WEEK.  For the recently completed week ending Sunday (February 4-10, 2013), CBS won again with a preliminary 3.35 adult 18-49 rating for the week.  This week’s win is driven by last night’s Grammy Awards (pr...
by Mitch Metcalf
 
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Articles

THE SKED: “Do No Harm” Dies On the Table, “Up All Night” Begs To Join It and More

  We noted last night that it wouldn’t be a surprise if the second episode of DO NO HARM turned out to also be its last, and after the ratings dropped from last week’s premiere to an even more horrific 0.7, the...
by Mitch Salem
 
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Articles

The Sked: Updated Super Bowl National Ratings

The ratings for last night’s Super Bowl are coming in a little lower than anticipated in terms of average audience (the number of households or viewers watching in an average minute), but the “total audience” ...
by Mitch Metcalf
 
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Articles

Weekly Network Ratings — CBS Pulls Into First Place for the Season

THE WEEK.  For the recently completed week ending Sunday (January 28-February 3, 2013), CBS of course dominated with the Super Bowl, achieving a preliminary 9.04 adult 18-49 rating for the week.  This assumes about a 40.6 r...
by Mitch Metcalf
 
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Articles

The Sked: Super Bowl Ratings Summary and Comparisons to the Past

Partial ratings are in for last night’s Super Bowl (the household rating from the 56 markets with local Nielsen meters, covering 70% of the country).  Excluding the 8:45-9:15 pm half hour, most of which was the truly emb...
by Mitch Metcalf
 
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Articles

THE SKED: How We’ll Meet “Your Mother” Next Season

  HOW I MET YOUR MOTHER will continue parsing out its precious nuggets of mother-related information for one more season.  CBS very badly wanted the show back, especially with 2 Broke Girls not proving to be the Monday bl...
by Mitch Salem
 
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Articles

Weekly Broadcast Network Ratings through January 27

THE WEEK.  For the recently completed week ending Sunday (January 21-27, 2013), FOX pulled into first place with a 2.56 adult 18-49 rating, thanks to American Idol, a solid premiere for The Following and a lot of repeats o...
by Mitch Metcalf
 
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Articles

The Sked: Tuesday Ratings — A 2.2 Rating Is As Good As It Gets?

With CBS in re-reruns last night, it was one grim night on network TV Tuesday.  ABC won the night with a 2.0 adult 18-49 rating from 8-11 pm, slightly above the 1.7 season-to-date rating for ABC Tuesday.    The network premi...
by Mitch Metcalf
 
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Articles

The Sked: Monday Ratings — Solid Debut for The Following

CBS won Monday with a 3.1 adult 18-49 rating from 8-11 pm, down from last week’s season high for Monday (3.3) and tied with the second-highest CBS Monday rating (also 3.1 on 11.26, 12.10 and 12.17).  How I Met Your Mothe...
by Mitch Metcalf
 
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