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Behind the US/Worldwide Weekend Box Office – 11.25.2018

  OPENINGS:  RALPH BREAKS THE INTERNET (Disney) was somewhat frontloaded, with a 44% drop on Day 2, so it didn’t challenge Frozen‘s $93.6M record for the biggest 5-day Thanksgiving opening.  But Disney has no...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Suicide Squad” Starts Huge, But Will It Hold Or Flame Out?

  SUICIDE SQUAD (RatPac/DC/Warners) was expected to explode past all August box office records, and so far, that’s what it’s doing.  According to preliminary numbers at Deadline, opening day was as high as $65...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 12.2.2018

  OPENINGS:  At $6.5M, THE POSSESSION OF HANNAH GRACE (Screen Gems/Sony) performed adequately for a low-budget horror item placed in one of the lower-grossing weekends of the year.  Possession also earned $4.1M in 17 int...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 1.6.2019

  OPENINGS:  There weren’t a lot of significant changes from Friday night’s picture of the weekend box office.  The only wide opening, ESCAPE ROOM (Columbia/Sony), inevitably fell 13% on Saturday, considering...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 12.16.2018

  OPENINGS:  The $35.4M weekend result for SPIDER-MAN: INTO THE SPIDER-VERSE (Sony Animation/Columbia/Sony) was in keeping with its Friday projections, and the expectation is that it will thrive through the holidays.  It...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 8.18.2019

  OPENINGS:  GOOD BOYS (Good Universe/Universal) easily led the weekend with $21M, a solid start for a comedy that probably had production/marketing costs under $75M.  It was somewhat frontloaded with a 12% Saturday drop...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3.3.2019

  OPENINGS:  A MADEA FAMILY FUNERAL (Lionsgate) launched at $27.1M, and with the exception of the outliers Madea Goes To Jail ($41M) and A Madea Christmas ($16M), that puts it in the standard $21-30M range of the franchis...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 1.12.2020

  OPENINGS:  The release strategy for 1917 (Universal) has gone just about perfectly, culminating in a $36.5M wide opening weekend that was significantly ahead of industry expectations.  Universal screened the film to cr...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Crazy Rich Asians” Dominates Labor Day, “Searching” OK, “Operation Finale” Blah, “Kin” Can’t

  CRAZY RICH ASIANS (SK Global/Warners) has become a genuine phenomenon, down per preliminary numbers at Deadline just 17% from last Friday to $5.8M.  Sunday will be stronger than usual due to the 4-day weekend, so that s...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 6.16.2019

  Note:  The Father’s Day tide is expected to lift virtually all movie boats on Sunday, and the studios have factored that into their weekend estimates.  However, next weekend’s declines may be steeper than u...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Aquaman” Swims Past “Mary Poppins,” “Bumblebee”

  Considering the spotty box office record of the DC movie franchise, it was something of a risk to place AQUAMAN (DC/Warners) at the center of the holiday market, but the bet is paying off, at least to an extent.  Accord...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 8.25.2019

  OPENINGS:  ANGEL HAS FALLEN (Millenium/Lionsgate) smartly picked a weekend to open that was far enough away from Hobbs & Shaw with its larger and overlapping audience, and near enough to the end of summer to keep th...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3.10.2019

  OPENINGS:  CAPTAIN MARVEL (Marvel/Disney) launched with $455M worldwide, the highest superhero intro movie ever (although not all the titles in that category opened in China on their first weekend).  In the US, its $15...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 1.19.2020

  OPENINGS:  For a year lean on powerhouse franchises and expected to be tough at the box office, Hollywood’s 2020 is off to a heartening start.  Following last week’s strong performance by 1917, this week...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 9.2.2018

  OPENINGS:  Even among the mostly-sad legacy of Labor Day Weekend openings, OPERATION FINALE (MGM) was notably weak at $6M ($7.7M since its Wednesday launch), and that number incorporates a studio-estimated Sunday bump t...
by Mitch Salem
 
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