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THE SKED’S SUNDAY NETWORK SCORECARD – 4/29/12

> A bad night at the Eye. CBS:  It’s lucky for CBS that one of its May Sweeps Sundays will be filled by the Survivor season finale, because the regular line-up is falling apart.  For no clear reason, the season&...
by Mitch Salem
 
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The Sked

The Sked: PROMO WATCH — Update through February 19

>Over halfway through the February ratings sweep, the broadcast networks continue to exhibit very different strategies in allocating their precious on-air promotion time to market and launch new programs as well as supporting t...
by Mitch Salem
 
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The Sked: PROMO WATCH — Update through March 1

>The most recent Promo Watch numbers are based on prime time broadcast network programming between February 16 and March 1, with about 16 hours of programming sampled for each network over that period.  (Click “read ...
by Mitch Metcalf
 
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THE SKED: ABC MIDSEASON – UPDATE: “Pan Am” Crashes; “Cougar Town” Diminishes

> UPDATE:  The other shoe is falling on COUGAR TOWN, and it’s not a good fit:  ABC has cut the show’s order from 22 episodes to 15, and will announce its timeslot at the TCA in January.  Deadline says...
by Mitch Salem
 
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The Sked: SUNDAY RATINGS March 25

>CBS was up a touch from last week, thanks to high ratings from the NCAA basketball tournament flowing into prime time.  The bad news is that basketball ended at 7:18 pm, so the impact was not as substantial as if the game...
by Mitch Metcalf
 
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THE SKED’S PILOT + 1 REVIEW: “GCB”

> A lot can happen between the creation of a TV pilot in the spring and production of episodes for the regular season:  a writing/producing team is hired, audience focus groups weigh in, networks and studios (which may hav...
by Mitch Salem
 
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The Sked

The Sked: PROMO WATCH — through March 8

>The most recent Promo Watch numbers are based on prime time broadcast network programming between March 4 and March 8, with about 10 hours of programming sampled for each network over that period.  (Click “read more...
by Mitch Salem
 
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The Sked

The Sked: GCB Ratings Forecast

>GCB finally arrives Sunday night at 10 after Desperate Housewives, as it lurches toward its series finale in May.  With a little luck, we will stop hearing “we shall receive” in the ABC promos at a carpet-bomb...
by Mitch Salem
 
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THE SKED’S SUNDAY NETWORK SCORECARD – 3/11/12

> GCB gives, even while DST taketh away. ABC:  GCB is a very bad show, but not an unpopular one.  Its 2.3 inched up over last week’s premiere, at least in preliminary numbers, and seemed to squeak out a timeslot...
by Mitch Salem
 
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Articles

THE SKED: “GCB” Gets A Shot

> ABC is going to give GCB a try in the Sunday 9PM Desperate Housewives slot on April 8.  The original plan had been to air a repeat Housewives that night, but instead GCB will air back-to-back fresh episodes 9-11PM.  ...
by Mitch Salem
 
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THE SKED: ABC MAY FINALES

> ABC has announced its schedule of season finales for May: May 1:  LAST MAN STANDING May 6:  GCB May 7:  CASTLE May 13:  ONCE UPON A TIME               DESPERATE HOUSEWIVE...
by Mitch Salem
 
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