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FRIDAY MARCH 23 BOX OFFICE RESULTS

> The 12th weekend of 2012 is truly exceptional for a fourth weekend of March: $180 million for the Top 12 films, up 66% from the same weekend in 2011 and up 58% from the weekend’s multi-year average.  The Hunger Gam...
by Mitch Metcalf
 
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SHOWBUZZDAILY EARLY BOXOFFICE: “The Avengers” Begins – 5/4/12

> The summer movie season is starting with a bang:  according to preliminary numbers at Deadline, THE AVENGERS (Disney) is off to a $70M opening day.  If that number holds, it’ll be the #4 opening day of all tim...
by Mitch Salem
 
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WEEKEND BOX OFFICE PREDICTIONS April 13-15

>Weekend #15 of 2012 looks like it will be about $105 million for the top 12 films, down 11% from last year’s comparable weekend (dominated by Rio) and about even with the four-year average for this weekend.  After t...
by Mitch Metcalf
 
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FULL WEEK BOX OFFICE ACTUALS and YEAR TO DATE March 26-April 1

>Now 13 full weeks into 2012, year-to-date domestic box office is running 27% ahead of last year’s iceberg-dead-ahead pace, and the year-to-date total is still fully 15% ahead of the comparable period’s average for ...
by Mitch Metcalf
 
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SHOWBUZZDAILY FRIDAY BOXOFFICE SCORECARD – 6/1/12

  Vulture picked the wrong weekend to predict Universal’s demise. OPENINGS:  SNOW WHITE AND THE HUNTSMAN (Universal) had a very good $20.3M Friday, and will do better than $50M for the weekend, successfully selling (mal...
by Mitch Salem
 
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Weekend Box Office Predictions 12.11-13.2015

Weekend #50 of 2015 is looking like a soft $72 million for the top 12 films this weekend, below what we usually see this weekend (see comparisons below). In the Heart of the Sea from Warner Brothers should open with $12.5...
by Mitch Metcalf
 
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SHOWBUZZDAILY FRIDAY BOXOFFICE SCORECARD – 3/16/12

> Maybe JOHN CARTER should have starred Jonah Hill. OPENINGS:  21 JUMP STREET (Sony) got off to a great start, with a $13.1M Friday that should get it to around $35M for the weekend.  Expect a quick announcement that ...
by Mitch Salem
 
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Weekend Studio Estimates NOVEMBER 22-24

Based on Friday’s and Saturday’s grosses, Weekend #47 of 2013 now looks like $222 million for the top 12 films — up from yesterday’s estimate thanks to a stronger than expected Saturday for Hunger Games:...
by Mitch Metcalf
 
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THE HUNGER GAMES, MAD MEN and Marketing Restraint (Pop Culture Apocalypse Minus 7)

> The eagerly-awaited Season 5 of the most honored series on television, an interminable 17 months in the making, contents itself with a single enigmatic image:  Don Draper staring into a department store window, his refle...
by Mitch Salem
 
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Weekend Studio Estimates 11.21-23.2014

Based on Friday’s grosses, weekend #47 of 2014 now looks like $187 million for the top 12 films Friday-Sunday, down from yesterday’s estimate ($194 million) and now basically even with the norm for this weekend ($18...
by Mitch Metcalf
 
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THE SKED’S MOVIE PROMO WATCH: Grammys Edition

> Tonight’s Grammy Awards were inevitably somewhat haunted by the awful loss of Whitney Houston barely 24 hours earlier, a tragedy that seemed to have been going on for a decade yet was still shocking when it came to its ...
by Mitch Salem
 
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THE SKED MOVIE PROMO WATCH: OSCAR NIGHT EDITION

> The Academy limits the number of movie ads that can be aired on the Oscar telecast (until recent years, they didn’t allow any), so as not to make the night look like the awards are shilling for the studios.  (God f...
by Mitch Salem
 
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Weekend Box Office Predictions 11.21-23.2014

Weekend #47 of 2014 is looking like $227 million for the top 12 films this weekend, up 22% from the norm for this weekend and similar to this weekend last year (which also featured the opening of a Hunger Games installment). Op...
by Mitch Metcalf
 
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FRIDAY 12.5.2014 Box Office Report

Based on Friday’s grosses, weekend #49 of 2014 looks like $69 million for the top 12 films Friday-Sunday, down 11% the norm for this weekend ($78 million) and down 20% from the same weekend last year.   Opening at a mere...
by Mitch Metcalf
 
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SHOWBUZZDAILY EARLY FRIDAY BOXOFFICE REPORT – 5/25/12

The softness of MEN IN BLACK 3‘s (Sony) appeal noted in Mitch Metcalf’s predictions for this weekend seems to be very real.  According to preliminary numbers at Deadline, and contrary to much more bullish forecasts...
by Mitch Salem
 
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