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THE SKED MOVIE PROMO WATCH: OSCAR NIGHT EDITION

> The Academy limits the number of movie ads that can be aired on the Oscar telecast (until recent years, they didn’t allow any), so as not to make the night look like the awards are shilling for the studios.  (God f...
by Mitch Salem
 
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WEEKEND BOX OFFICE PREDICTIONS April 6-8

>The calendar turns to the second quarter of the year, and the 14th weekend of the year should be another strong one: about $141 million for the top 12 films up 37% from last year’s comparable weekend and up 31% from the ...
by Mitch Metcalf
 
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WEEKEND BOX OFFICE PREDICTIONS May 4-6

Weekend #18 of 2012 (the first weekend of May and the unofficial start of the summer movie season) looks like it will be about $214 million for the top 12 films, up 38% from last year’s comparable weekend and up 46% from ...
by Mitch Metcalf
 
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Weekend Box Office Predictions NOVEMBER 22-24

The 47th weekend of the year is looking like $238 million for the top 12 films, just about where the weekend before Thanksgiving should be. Opening at over 4,100 theaters Friday (well above the 2,886 average theater count for o...
by Mitch Metcalf
 
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Weekend Box Office Predictions 12.11-13.2015

Weekend #50 of 2015 is looking like a soft $72 million for the top 12 films this weekend, below what we usually see this weekend (see comparisons below). In the Heart of the Sea from Warner Brothers should open with $12.5...
by Mitch Metcalf
 
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THE BOXOFFICE GAMES: “Hunger Games” Day 1 – Early Numbers – 3/23/12

> Boxoffice numbers have been bouncing around all day (Per-theatre averages as of 3PM Pacific time!  Number of left-handed, red-haired patrons sitting through the entire end credits!), and they’re still not final or ...
by Mitch Salem
 
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WEEKEND STUDIO ESTIMATES April 13-15

>The weekend studio estimates (based on Friday and Saturday actuals and projections for Sunday) are coming in about the same as the weekend numbers posted yesterday (based on Friday actuals only).  The box office volume fo...
by Mitch Metcalf
 
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SHOWBUZZDAILY WEEKEND BOXOFFICE SCORECARD – 5/20/12

    Be extra-nice to anyone you know at Universal today. OPENINGS:  BATTLESHIP (Universal) is lucky John Carter exists, because the studio can spin the numbers (Carter cost a little more, Battleship is doing a little...
by Mitch Salem
 
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FRIDAY JANUARY 3 Box Office Report

Based on Friday’s grosses, the first weekend of 2014 looks like $138 million for the top 12 films Friday-Sunday, up about 10% from similar weekends the past few years.   Opening at 2,867 theaters Friday, Paranormal Acti...
by Mitch Metcalf
 
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WEEKEND BOX OFFICE PREDICTIONS March 30-April 1

>The 13th weekend of the year should be very strong: about $169 million for the top 12 films up 49% from last year’s comparable weekend and up 32% from the four-year average for this weekend.  Wrath of the Titans sho...
by Mitch Metcalf
 
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FULL WEEK BOX OFFICE ACTUALS and YEAR TO DATE April 16-22

>Now 16 full weeks into 2012, year-to-date domestic box office is running 22% ahead of last year’s pace (down from the +25% pace last week because the Monday-Thursday business April 16-19 was particularly soft), while the...
by Mitch Metcalf
 
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THE SHOWBUZZDAILY REVIEW: “The Hunger Games”

  THE HUNGER GAMES:  Worth A Ticket – The Odds Are Mostly In Its Favor   Now that virtually every blockbuster movie opens in IMAX, going to an IMAX theatre at this time of year provides a de facto trailer festi...
by Mitch Salem
 
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FRIDAY 12.19.2014 Box Office Report

Based on Friday’s grosses, weekend #51 of 2014 looks like $126 million for the top 12 films Friday-Sunday, up 4% from the norm for this weekend ($121 million) but down -8% from the same weekend last year.   Continuing at...
by Mitch Metcalf
 
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