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BEHIND THE WEEKEND BOX OFFICE – 10/6/13

  OPENINGS:  We spent all summer hearing that it was impossible to sell audiences on big-budget non-franchise titles, as spectacles like White House Down, Pacific Rim, After Earth and The Lone Ranger went splat.  In one ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 8.19.2018

  OPENINGS:  CRAZY RICH ASIANS (Color Force/SK Global/Warners) had a strong 42% Saturday bump, an especially bright sign for a film that might have been expected to play as front-loaded for a niche audience.  That pushed...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 12.24.2017

  OPENINGS:  As we noted on Friday, the 3-day weekend studio estimates are lower than they’d otherwise be, due to lower pre-holiday moviegoing on Saturday and especially Sunday.  That will all change on Christmas D...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.25.2024

  OPENINGS:  In what Hollywood hopes will be the last weekend of drought for a while, the TV episodes packaged as DEMON SLAYER:  KIMETSU NO YAIBA – TO THE HASHIRA TRAINING (Crunchyroll/Sony) led the newcomers with ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 4.1.2018

  OPENINGS:  READY PLAYER ONE (Village Roadshow/Warners) had a fair if unthrilling start, with $41.2M over the 3-day Good Friday/Easter weekend plus $12M on its Thursday opening day for a $53.2M 4-day total, considerably ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.13.2022

  OPENINGS:  Note that the entire market in the US will be hit by Super Bowl Sunday, which will be down from Saturday by roughly double the percentage of the usual Saturday-Sunday drop.  (However, Hollywood will hope for...
by Mitch Salem
 
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US/Worldwide Weekend Box Office Report – 11.1.2020

  OPENINGS:  The only new wide release on Halloween weekend was the low-budget horror movie COME PLAY (Focus/Universal), which was relatively impressive compared to last week’s $1.3M for Empty Man with $3.2M.  It s...
by Mitch Salem
 
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US/Worldwide Weekend Box Office Report – 8.30.2020

  OPENINGS:  THE NEW MUTANTS (20th/TSG/Disney) was DOA long before the world was engulfed by a pandemic, repeatedly postponed as first 20th and then Disney tried to figure out what to do with it.  The only reason it̵...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 7/3/16

  OPENINGS:  The older, less frontloaded audience for THE LEGEND OF TARZAN (Village Roadshow/RatPac/Warners) allowed it to slip ahead of the holiday weekend’s new arrivals, down just 10% from Friday for a 3-day $38....
by Mitch Salem
 
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US/Worldwide Weekend Box Office Report – 3.28.2021

  OPENINGS:  NOBODY (Universal) had a fair start at $6.7M, better than the $4.1M opening for Let Him Go and the $3.1M for The Marksman.  Following the Universal pattern it will hit premium VOD after 2 more weekends, and ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 10/18/15

  OPENINGS:  Considering that it’s based on a series of novels, GOOSEBUMPS (Columbia/Sony) was certainly intended to be the launch of a new franchise for Sony.  It took the weekend in the US with $23.5M and should ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 12.10.2023

  OPENINGS:  Hiyao Miyazaki’s THE BOY AND THE HERON (GKids) exceeded expectations and set a high-water mark for its filmmaker and for non-franchise Japanese animation with a $12.8M launch.  The film will lose its I...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3.17.2024

  OPENINGS:  ARTHUR THE KING (Lionsgate) was clearly hoping to emulate the sleeper success of 2022’s Dog, which ran a $14.9M opening into $61.8M in the US.  However, the Mark Wahlberg vehicle came up very short wit...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3.12.2017

  OPENINGS:  KONG: SKULL ISLAND (Legendary/Tencent/Warners) is playing as a quasi-family movie, perhaps in response to the R-rated Logan and Get Out.  That gave it a much more muscular Saturday than similar big-budget mo...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3.25.2018

  OPENINGS:  PACIFIC RIM: UPRISING (Legendary/Universal) pulled in a family audience on Saturday, giving it a 3% bump, while the first Pacific Rim had dropped 13% on its 2nd day of release.  That pushed Uprising‘s ...
by Mitch Salem
 
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