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BEHIND THE FRIDAY BOX OFFICE – 6/21/13

  OPENINGS:  A bit surprisingly, perhaps, Pixar’s recent movies haven’t exploded at the Saturday/Sunday matinee box office, with merely normal (as opposed to “family”) weekend multiples off their F...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 4.7.2019

  OPENINGS:  At $53.5M, SHAZAM (DC/New Line/Warners) had the lowest opening weekend of the current DC run of superhero movies (it was also below all the Marvel openings), but it was produced to be a lower-budget companio...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 11.10.2024

  OPENINGS:  THE BEST CHRISTMAS PAGEANT EVER (Lionsgate) is claiming “victory” among the newcomers, but its reported $11.1M comes with a huge asterisk, as $2.1M of that total was from a preview day the previou...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.12.2023

  OPENINGS:  MAGIC MIKE’S LAST DANCE (Warners) was produced as an HBO Max original, and then the new Warners ownership decided to give it a mid-level theatrical release in 1500 theaters.  The result was an $8.2M we...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5/24/15

  OPENINGS:  Here’s a telling stat for TOMORROWLAND (Disney):  although the movie was aimed squarely at a family audience, only 30% of the people who showed up were in that demo.  Instead, 60% of the audience was ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5.28.2023

  OPENINGS:  THE LITTLE MERMAID (Disney) began its run with $95.5M over the 3-day weekend, projected to $117.5M with the Monday holiday.  That’s within the range of pre-release projections, and if the numbers hold,...
by Mitch Salem
 
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Behind the US/Worldwide Box Office – 8.26.2018

  OPENINGS:  It’s very possible that the news is going to get even worse for THE HAPPYTIME MURDERS (H Brothers/Black Bear/STX), which is grimly insisting on a studio estimate of the best Sunday hold in the weekend&#...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3/6/16

  OPENINGS:  The weekend belonged to ZOOTOPIA (Disney Animation/Disney), which broke its studio unit’s opening record and the March animation record with $73.7M, and also earned $63.4M internationally (including $24...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 8.20.2023

  OPENINGS:  Although BLUE BEETLE (DC/Warners) won the weekend over a tiring Barbie, it landed at the low end of expectations with $25.4M–and given the heavy 15% Friday-to-Saturday drop (much steeper than the 4%/6% ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office 4.30.2023

  OPENINGS:  History seems to be repeating itself for filmmaker Kelly Fremon Craig, whose extremely well-reviewed ARE YOU THERE GOD?  IT’S ME, MARGARET (Lionsgate) opened with a soft $6.8M (and that studio estimate...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 4.10.2022

  OPENINGS:  The first Sonic the Hedgehog had the final pre-pandemic smash opening in 2020 before theaters started to close, with $58M for its 3-day weekend ($70M for the full Presidents Day holiday).  Now SONIC THE HEDG...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 10.3.2021

  OPENINGS:  The blockbusters are delivering even if other box office segments still aren’t, and that’s good news for pandemic-weary theater owners and studios.  In the US, VENOM: LET THERE BE CARNAGE (Columb...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2/7/16

  OPENINGS:  It was only 20 years into their career, with 2007’s No Country For Old Men ($74.3M in the US) that Joel and Ethan Coen began to be considered box office forces, and even after that, only True Grit (thei...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5.28.2017

  OPENINGS:  PIRATES OF THE CARIBBEAN: DEAD MEN TELL NO TALES (Disney) easily took the weekend worldwide, but it’s another diminishing franchise.  In the US, it had a $62.2M 3-day opening, and although Memorial Day...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 11.21.2021

  OPENINGS:  GHOSTBUSTERS: AFTERLIFE (Columbia/Sony) opened with $44M, which was $2M below the launch of the 2016 Ghostbusters, a result treated as such a disaster that the franchise had to be re-rebooted.  Afterlife, th...
by Mitch Salem
 
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