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Behind the US/Worldwide Weekend Box Office – 7.30.2017

  OPENINGS:  Word of mouth caught up with THE EMOJI MOVIE (Columbia/Sony) on Saturday, with a 14% drop (by comparison, Captain Underpants rose 11% on its 2d day of release, and last year’s Angry Birds Movie jumped 4...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 6.3.2018

  OPENINGS:  ADRIFT (H Brothers/STX) was at the top of a very low hill with $11.5M (plus $350K in 9 overseas territories).  STX, which only has domestic rights, is claiming to be on the hook for only around $30M in limit...
by Mitch Salem
 
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Behind the US/Worldwide Box Office – 3.5.2023

  OPENINGS:  CREED III (UA/MGM/Amazon) launched with an impressive $58.7M, higher than the 5-day Thanksgiving weekend starts for the previous entries in the series ($42.1M/$56M), and also higher than any of the Rocky movi...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 8.18.2019

  OPENINGS:  GOOD BOYS (Good Universe/Universal) easily led the weekend with $21M, a solid start for a comedy that probably had production/marketing costs under $75M.  It was somewhat frontloaded with a 12% Saturday drop...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2/22/15

  OPENINGS:  None of the newcomers made much of an impression.  At the moment, MCFARLAND USA (Disney) is claiming a slim victory over THE DUFF (CBS/Lionsgate), $11.3M vs. $11M, but that’s based on a far more aggres...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5/3/15

  OPENINGS:  Can the 2d-biggest US opening of all time fairly be considered a mild disappointment?  Certainly AVENGERS: AGE OF ULTRON (Marvel/Disney), for all its giant $187.7M start, underperformed compared to widesprea...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 7.24.2022

  OPENINGS:  Jordan Peele’s NOPE (Universal) premiered on the lower end of expectations at $44M.  That’s a significant number for a project that isn’t based on preexisting IP, but down 38% from Peele...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 10.6.2024

  OPENINGS:  Amazingly, the 58% first weekend plunge from $96.2M for 2019’s Joker to $40M for JOKER: FOLIE A DEUX (DC/Warners) understates how much audiences hated the new film.  For that, you have to look to the r...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 10/6/13

  OPENINGS:  We spent all summer hearing that it was impossible to sell audiences on big-budget non-franchise titles, as spectacles like White House Down, Pacific Rim, After Earth and The Lone Ranger went splat.  In one ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3.12.2017

  OPENINGS:  KONG: SKULL ISLAND (Legendary/Tencent/Warners) is playing as a quasi-family movie, perhaps in response to the R-rated Logan and Get Out.  That gave it a much more muscular Saturday than similar big-budget mo...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.6.2022

  OPENINGS:  The male 18-34 demo was again at the center of the box office, largely fueling the $23.5M start for JACKASS FOREVER (Paramount), not quite at the level of the last product of the franchise, 2013’s Bad G...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 12.12.2021

  OPENINGS:  There’s no way to spin the $10.5M US opening of  Steven Spielberg’s WEST SIDE STORY (20th/Disney), and its even worse $4.4M start in 37 overseas territories (with $2.8M of that from France and th...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 7.17.2022

  OPENINGS:  WHERE THE CRAWDADS SING (Columbia/Sony) launched with $17M, ahead of (low) expectations, and fueled by an audience of women in the midwest/south.  There’s no direct competition in sight, and it should ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office: 11/27/15

There was enough product at the multiplexes to make for a solid Thanksgiving weekend total, but holiday fireworks were absent. OPENINGS:  THE GOOD DINOSAUR (Pixar/Disney) had a $39.2M weekend ($55.6M since its Wednesday openin...
by Mitch Salem
 
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Behind the US/Worldwide Box Office – 8.26.2018

  OPENINGS:  It’s very possible that the news is going to get even worse for THE HAPPYTIME MURDERS (H Brothers/Black Bear/STX), which is grimly insisting on a studio estimate of the best Sunday hold in the weekend&#...
by Mitch Salem
 
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