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Behind the US/Worldwide Weekend Box Office – 3.18.2018

  OPENINGS:  TOMB RAIDER (MGM/Warners) was a reboot that no one asked for, and although franchise movies aren’t star vehicles, the casting of Alicia Vikander in the lead didn’t excite anyone either.  Its $23....
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3.11.2018

  OPENINGS:  In the world of family movies, the 33% Saturday bump for A WRINKLE IN TIME (Disney) was mediocre.  (By comparison, Peter Rabbit rose 97% on its 1st Saturday.)  That brought the weekend to a soft $33.3M.  F...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3.4.2018

  OPENINGS:  Both of the weekend’s R-rated arrivals had fair Saturday bumps, reflecting their older audiences.  However, that’s also the demo for Oscar viewing, so we’ll see if their Sunday estimates ar...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.25.2018

  OPENINGS:  It was no picnic opening against the historic 2nd weekend of Black Panther, and all of the new arrivals may have left some money on the table.  GAME NIGHT (New Line/Warners) fared best, and ran a healthy 25%...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2/18/2018

  OPENINGS:  Disney is the land where dreams come true, but not even their wizards could have imagined the scale of BLACK PANTHER (Marvel/Disney), which has crashed through all expectations–not just as a big-budget ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.11.2018

  OPENINGS:  FIFTY SHADES FREED (Perfect World/Universal) declined a mild 17% from Fifty Shades Darker to $38.8M, suggesting that Freed will end up around $95M in the US  That wouldn’t be great compared to roughly ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.4.2018

  OPENINGS:  WINCHESTER (CBS/Lionsgate) didn’t benefit from having the weekend to itself, with a $9.3M opening that was undistinguished even by the standards of low-budget horror Super Bowl Weekend arrivals.  (The ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 1.28.2018

  OPENINGS:  In the US, THE MAZE RUNNER: THE DEATH CURE (20th) had an OK start with $23.5M, down from $32.5M/$30.3M for the first 2 films in the series.  It’s on track for $60-65M here.  However, it’s off to...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 1.14.2018

  OPENINGS:  THE POST (DreamWorks/Reliance/Participant/20th) expanded to wide release with $18.6M over 3 days (which should become $22M with Monday).  That’s a bit better than the $15.4M 3-day start for Steven Spie...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 1.7.2018

  OPENINGS:  By horror movie standards, INSIDIOUS: THE LAST KEY (Blumhouse/Universal) didn’t collapse on Saturday (down 13%), and that propelled it to a very solid $29.3M weekend, which among horror product in that ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 12.31.2017

  OPENINGS:  ALL THE MONEY IN THE WORLD (Imperative/TriStar/Sony) opened on Monday to an indifferent public that didn’t care about Kevin Spacey being replaced with Christopher Plummer, and nothing has changed over t...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 12.24.2017

  OPENINGS:  As we noted on Friday, the 3-day weekend studio estimates are lower than they’d otherwise be, due to lower pre-holiday moviegoing on Saturday and especially Sunday.  That will all change on Christmas D...
by Mitch Salem
 
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