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THE SKED: Summer Ratings Update & Late Summer Marketing

>At the midpoint of the summer, the four major broadcast networks are moving closer together each week.  NBC had been dominating earlier in the summer, but with the departure of The Voice and to some extent the NHL Pl...
by Mitch Metcalf
 
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Articles

THE SKED: New Fall Show On-Air Promotion — August 29 Update

>With network on-air promotion activity tracked in hit summer shows (those near or above a 2.0 Adult 18-49 rating) for about six weeks since mid-July, the networks’ promotional priorities are summarized below. There ...
by Mitch Salem
 
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Articles

THE SKED: New Fall Show On-Air Promotion — Update through August 8

>With network on-air promotion activity tracked in hit summer shows (those at or above a 2.0 Adult 18-49 rating) for about three weeks since mid-July, the networks’ promotional priorities are summarized below. FOX continu...
by Mitch Salem
 
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Articles

THE SKED: New Fall Show On-Air Promotion — September 6 Update

>With network on-air promotion activity tracked in hit summer shows (those near or above a 2.0 Adult 18-49 rating) for about seven weeks since mid-July, the networks’ promotional priorities are summarized below....
by Mitch Salem
 
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The Sked

The Sked: PROMO WATCH

>The most recent Promo Watch numbers are based on prime time broadcast network programming between April 18 and April 24, with about 8 hours of programming sampled for each network over that period.  (Click “read mor...
by Mitch Salem
 
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Articles

THE SKED: New Fall Show On-Air Promotion — Update through Sep 11

>With network on-air promotion activity tracked in hit summer shows (those near or above a 2.0 Adult 18-49 rating) for about seven weeks since mid-July, the networks’ promotional priorities are summarized below....
by Mitch Salem
 
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The Sked

The Sked: PROMO WATCH — through Sunday October 23

>NBC has given Grimm 205 promo seconds over the last week, a level that will be maintained or even increased throughout this week, leading up to the Friday launch.  NBC has to be encouraged by the 3.9 rating for the premie...
by Mitch Salem
 
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Articles

Promo Watch NEW FALL SHOW PROMOTION — 666 Park Avenue and Nashville Jump to an Early Lead

Promo Watch begins and so far ABC’s 666 Park Avenue and Nashville stand out so far (thanks to a solid assist from the NBA). With the arrival of summer, it is time for the broadcast networks to get busy rolling out their m...
by Mitch Metcalf
 
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The Sked

The Sked: PROMO WATCH Is Back!

> Back by popular demand, ShowBuzzDaily’s PROMO WATCH will track broadcast network on-air priorities (as we did this summer with the new fall show series promotion).  We kick off with promo activity in a sampling of ...
by Mitch Salem
 
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Articles

The Sked: PROMO WATCH — through Monday October 24

>Grimm is now up to 220 promo seconds over the last week.  The good news is that the network is standing behind the show and giving it all it has to give.  The bad news is that all that time is in little-watched progr...
by Mitch Salem
 
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Articles

A SHOWBUZZDAILY Guide to Movie Profitability (Or Not) – Part I: Budget

  Let’s start with something simple:  anyone who claims to have reliable knowledge about the profitability of a specific film, without having detailed access to its production budgets, financing documents and key ta...
by Mitch Salem
 
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The Sked

The Sked: PROMO WATCH — Update through Monday October 10

>ShowBuzzDaily’s PROMO WATCH shows that ABC’s Last Man Standing is the top priority over this new sample period, not surprising given that it premieres tonight.  Once Upon a Time is also getting its due as we h...
by Mitch Salem
 
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Articles

The Sked: PROMO WATCH — through Wednesday October 26

>Grimm is now up to 240 promo seconds over the last week, and the return of Chuck has worked its way up to 75 seconds.  Now, NBC has to hold its breath that Texas wins tonight and ends the World Series.  Otherwise, th...
by Mitch Salem
 
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Archive

LIMITED RELEASE: “POM Wonderful Presents The Greatest Movie Ever Sold”

> Watch It At Home:  Morgan Spurlock’s latest doc is more stunt than revelation. If Michael Moore were a movie franchise, Morgan Spurlock would be the direct-to-video entry in the series.  Or maybe the one that ...
by Mitch Salem
 
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The Sked

The Sked: PROMO WATCH — Tuesday October 11 Update

>ShowBuzzDaily’s PROMO WATCH shows that FOX really has to suffer through the Postseason.  Last night FOX had to air two 30-second generic promos for the Postseason itself (no days and times mentioned, just FOX and TB...
by Mitch Salem
 
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