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THE SKED: Summer Broadcast Ratings Update August 15-21

>The broadcast week just concluded (August 15-21) was all about NFL preseason football, with FOX winning the week with a 1.8 Adult 18-49 rating and NBC a close second with a 1.6 rating that might round up to a 1.7.  FOX ha...
by Mitch Salem
 
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FULL WEEK BOX OFFICE ACTUALS and YEAR TO DATE October 24-30

>The year to date box office tally picked up a tiny bit of ground moving from -3.8% versus last year to -3.7% this week.        The Past Week: Total Box Office Volume All films in wide release...
by Mitch Metcalf
 
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WEEKEND STUDIO ESTIMATES JUNE 24-26

>Cars 2 is looking like a $68 million opening weekend now, lower than the estimate based on Friday’s numbers but very close to the initial ShowBuzzDaily forecast.  Bad Teacher is looking like a solid $31 million for ...
by Mitch Metcalf
 
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FRIDAY APR 15 NUMBERS: A Promising Weekends Turns Ho-Hum

> This was supposed to be the weekend that the 2011 slump started to turn around.  While $37.5 million and $19 million openings are usually nothing to sneeze at, the box office needed better performances to show incre...
by Mitch Salem
 
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WEEKDAY UPDATE MON-TUE APR 11-12: The Weak Get Weaker

> The magic number for mid-week box office (Monday-Tuesday combined) is 20% of the opening weekend.  None of the films opening this past weekend hit that mark this week, indicating soft long-term playability for what was a...
by Mitch Salem
 
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WEEKEND BOX OFFICE PREDICTIONS August 5-7

> Rise of the Planet of the Apes should open easily at #1 with over $43 million.  With broadly positive reviews behind it, this prequel should have decent holds in the following few weeks.  The Smurfs should slide int...
by Mitch Metcalf
 
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THE SKED: Summer Ratings Update & Late Summer Marketing

>At the midpoint of the summer, the four major broadcast networks are moving closer together each week.  NBC had been dominating earlier in the summer, but with the departure of The Voice and to some extent the NHL Pl...
by Mitch Metcalf
 
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WEEKEND STUDIO ESTIMATES: August 19-21

>Based on Friday and Saturday box office (and estimated Sunday numbers), The Help is the pick of the litter, down an impressive 21% from last weekend’s opening.  All the openers are pretty much stillborn.  The w...
by Mitch Metcalf
 
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The Sked: WEDNESDAY RATINGS October 12

>ABC’s Wednesday is humming along and won the night with a 3.4 Adult 18-49 rating in the fast nationals.  Modern Family at 9 led the way of course with a 5.7 (the same as last week).   Suburgatory seems to ...
by Mitch Metcalf
 
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WEEKEND BOX OFFICE PREDICTIONS August 19-21

>Now that we are in mid-August, let the true dumping of movies begin!  Sure they can be called summer movies, but films the next few weeks have little hope of turning in impressive box office results.  The Help (a tru...
by Mitch Metcalf
 
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THE SKED’S TV NEWS AND NOTES: Sports Playoffs

> ABC’s coverage (ESPN on ABC) of Game 6 of the NBA Finals earned a very good 9.7 Adults 18-49 rating on Sunday.  About 24 million viewers 2+ saw the Dallas Mavericks win the championship, defeating the Miami Heat fo...
by Mitch Salem
 
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THE SKED: Summer Broadcast Ratings Update through July 31

>The broadcast week just concluded (July 25-31) had absolute parity between the three original broadcast networks, while FOX was able to put together a weekly lead of three-tenths of a rating point.  The twi...
by Mitch Salem
 
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INTERNATIONAL NUMBERS: More Important Than Domestic?

> As we discussed yesterday, first a couple of bar bets.  Which film grossed more worldwide: Megamind or The King’s Speech?  The answer is King’s Speech.  Although Megamind grossed more domestically ($148 mil...
by Mitch Metcalf
 
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THE SKED: Cable Ratings August 2-8

>An interesting week on cable.  MTV’s Jersey Shore rocketed to a 4.3 18-49 rating in its season premiere, with a repeat of the same episode immediately following registering an impressive 1.8 rating.  A Friday p...
by Mitch Metcalf
 
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WEEKEND BOX OFFICE PREDICTIONS MAY 27-29 — SECOND UPDATE

>The Hangover Part II Domestic Total estimate has been upgraded to slightly exceed the first Hangover. The Hangover Part II‘s Domestic Total estimate has been upgraded to $285 million, slightly beating the $277 million of...
by Mitch Metcalf
 
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