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Behind the Weekend Box Office – 8.29.2021

  OPENINGS:  Horror has been one of the more reliable genres at the pandemic box office, and CANDYMAN (MGM/Universal) opened with a solid $22.4M, buoyed by unusually good reviews (85% on Rotten Tomatoes).  That offset a ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5.15.2022

  OPENINGS:  No one, including its studio, expected much from the remake of FIRESTARTER (Blumhouse/Universal, also on Peacock), and it delivered a weak $3.8M that suggests an eventual $10M US total.  Economics become mur...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5.28.2023

  OPENINGS:  THE LITTLE MERMAID (Disney) began its run with $95.5M over the 3-day weekend, projected to $117.5M with the Monday holiday.  That’s within the range of pre-release projections, and if the numbers hold,...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 4.14.2024

  OPENINGS:  CIVIL WAR (A24) marked its studio’s biggest swing to date, with costs that will approach $100M for production and worldwide marketing.  (A24 limited its risk by pre-selling some overseas territories to...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 8.28.2022

  OPENINGS:  The box office may not have hit bottom yet (see “Next Weekend” below), but it’s getting close, with the horror movie THE INVITATION (Screen Gems/Sony) topping the weekend at a painful $7M. ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.26.2023

  OPENINGS:  The surprise isn’t so much that COCAINE BEAR (Universal) “overdelivered,” but that expectations were so low for a picture that had been the subject of pop culture fascination for months.  T...
by Mitch Salem
 
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US/Worldwide Weekend Box Office Report – 10.18.2020

  OPENINGS:  We’re starting to get a feel for what this pandemic box office looks like, absent big-studio blockbusters.  This week’s HONEST THIEF (Open Road) opened at $3.7M in 2425 theatres (a weekend per-th...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 10.17.2021

  OPENINGS:  All the box office action is coming from franchises, with the latest being HALLOWEEN KILLS (Blumhouse/Universal, also on Peacock), which started at $50.4M.  The Peacock part of this story is probably being o...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 6.25.2023

  OPENINGS:  NO HARD FEELINGS (Columbia/Sony) slightly exceeded tracking expectations with $15.1M, but those expectations were themselves quite low.  With production and worldwide marketing costs in the neighborhood of $...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3.13.2022

  OPENINGS:  Despite being limited to 2 Saturday shows at 803 theaters, the (tape-delayed) live concert movie BTS: PERMISSION TO DANCE (Trafalgar) earned $6.8M at the US box office.  Even with an average $35 ticket price...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 1.5.2025

  OPENINGS:  January is often welcoming to low-budget horror, but that didn’t help THE DAMNED (Vertical), which found $800K at 732 theaters, a meager $1100 weekend per-theater average. HOLDOVERS:  Flooding the holi...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3.17.2024

  OPENINGS:  ARTHUR THE KING (Lionsgate) was clearly hoping to emulate the sleeper success of 2022’s Dog, which ran a $14.9M opening into $61.8M in the US.  However, the Mark Wahlberg vehicle came up very short wit...
by Mitch Salem
 
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US/Worldwide Weekend Box Office Report – 5.9.2021

  OPENINGS:  WRATH OF MAN (Miramax/UA/MGM) held solidly through the weekend and emerged with $8.1M, better than Nobody‘s recent $6.8M start, and not too far below the $10.7M for Guy Ritchie’s pre-pandemic The ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 7.30.2023

  OPENINGS:  After last week’s Barbenheimer fireworks, the box office for new movies returned to earth–with a thud in the case of HAUNTED MANSION (Disney), which was at the bottom of projections at $24.2M.  W...
by Mitch Salem
 
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US/Worldwide Weekend Box Office Report – 9.13.2020

  OPENINGS:  Even in a normal box office marketplace, a mild rom-com with no big-name stars like THE BROKEN HEARTS GALLERY (TriStar/Sony) probably wouldn’t have made much money, and it has both a low production budg...
by Mitch Salem
 
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