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Behind the US/Worldwide Weekend Box Office – 8.6.2023

  OPENINGS:  The 3-day weekend in the US went narrowly to MEG 2: THE TRENCH (CMC/Warners) with $30M.  That was down more than 1/3 from the $45.4M start for The Meg in 2018, which would ordinarily be concerning for a film...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5.8.2022

  OPENINGS:  After an interruption for The Batman, the MCU resumed its place at the top of popular culture with the arrival of DOCTOR STRANGE IN THE MULTIVERSE OF MADNESS (Marvel/Disney), which launched within the industr...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3.27.2022

  OPENINGS:  THE LOST CITY (Paramount) opened at the high end of expectations at $31M, a particularly solid result these days for a movie that skews both female and older (the latter crowd evident in the 2% Friday-to-Satu...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 7.9.2023

  OPENINGS:  INSIDIOUS: THE RED DOOR (Screen Gems/Sony) reaffirmed the strength of the low-budget horror genre with a $32.7M start, better than the $29.6M launch of 2018’s The Last Key (which didn’t feature th...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.26.2023

  OPENINGS:  The surprise isn’t so much that COCAINE BEAR (Universal) “overdelivered,” but that expectations were so low for a picture that had been the subject of pop culture fascination for months.  T...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 6.9.2024

  OPENINGS:  Hollywood breathed a collective sign of relief as BAD BOYS: RIDE OR DIE (Columbia/Sony) arrived moderately above expectations with $56M.  That was down just 10% from 2019’s Bad Boys For Life (although ...
by Mitch Salem
 
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Behind the US/Worldwide Box Office – 3.5.2023

  OPENINGS:  CREED III (UA/MGM/Amazon) launched with an impressive $58.7M, higher than the 5-day Thanksgiving weekend starts for the previous entries in the series ($42.1M/$56M), and also higher than any of the Rocky movi...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 7.17.2022

  OPENINGS:  WHERE THE CRAWDADS SING (Columbia/Sony) launched with $17M, ahead of (low) expectations, and fueled by an audience of women in the midwest/south.  There’s no direct competition in sight, and it should ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 1.9.2022

  OPENINGS:  It’s likely that THE 355 (Universal) would have been challenged at the box office even in normal times, considering that its level of action spectacle is significantly lower than superhero movies can af...
by Mitch Salem
 
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Behind The US/Worldwide Weekend Box Office – 9.26.2021

  OPENINGS:  DEAR EVAN HANSEN (Universal) clunked badly with a $7.5M debut, following on the heels of the underperforming In the Heights and underlining that while musicals can score at the box office, they remain a risky...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 12.24.2023

  OPENINGS:  Christmas Day is one of the highest-grossing days of the year, and it will give a major bump to everything in the market.  Even with that boost, AQUAMAN & THE LOST KINGDOM (DC/Warners) was only able to m...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.18.2024

  OPENINGS:  The calendar did Hollywood a favor by placing Valentine’s Day on Wednesday, affording films a 6-day window with Presidents Day on Monday.  The chief beneficiary was BOB MARLEY: ONE LOVE (Paramount), wh...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3.17.2024

  OPENINGS:  ARTHUR THE KING (Lionsgate) was clearly hoping to emulate the sleeper success of 2022’s Dog, which ran a $14.9M opening into $61.8M in the US.  However, the Mark Wahlberg vehicle came up very short wit...
by Mitch Salem
 
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Behind the US/Worldwide Box Office – 4.2.2023

  OPENINGS:  While DUNGEONS & DRAGONS:  HONOR AMONG THIEVES (eOne/Paramount) launched at the upper end of expectations, $38.5M (which included an unusually intense program of preview screenings) was a shaky start ...
by Mitch Salem
 
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Behind the US/Worldwide Box Office – 5.12.2024

  OPENINGS:  After last week’s Fall Guy stumble, KINGDOM OF THE PLANET OF THE APES (20th/Disney) arrived at the high end of projections with $56.5M.   That was roughly on par with the starts for 2011’s Rise ...
by Mitch Salem
 
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