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Behind the US/Worldwide Weekend Box Office – 2.6.2022

  OPENINGS:  The male 18-34 demo was again at the center of the box office, largely fueling the $23.5M start for JACKASS FOREVER (Paramount), not quite at the level of the last product of the franchise, 2013’s Bad G...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 11.5.2023

  OPENINGS:  This was supposed to be the kick-off weekend for the holiday movie season, but Dune 2 decamped for 2024 and the studios didn’t step in to replace it, so the biggest arrival of the week was the expansion...
by Mitch Salem
 
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US/Worldwide Weekend Box Office Report – 3.21.2021

  OPENINGS:  With the LA movie theatre market now open (at 25% capacity) and a general rise in vaccinations, the box office seems to be taking its first very tentative steps back to pre-pandemic life.  The one wide openi...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 6.4.2023

  OPENINGS:  SPIDER-MAN: ACROSS THE SPIDER-VERSE (Marvel/Sony Animation) flew past expectations with a $120.5M US opening, more than triple Into the Spider-Verse‘s $35.4M start in 2018.  That made it the 2nd bigges...
by Mitch Salem
 
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US/Worldwide Weekend Box Office Report – 2.7.2021

  OPENINGS:  Even in healthy times, Super Bowl weekend isn’t a fertile time for movie openings, the exceptions being counterprogramming like 2008’s Hannah Montana concert movie.  In that vein, this weekend fe...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 9.3.2023

  OPENINGS:  THE EQUALIZER 3 (Escape Artists/Columbia/Sony) performed both within expectations and at around the same level as its predecessors, with $34.5M for the 3-day weekend compared to $36M for Equalizer 2 and $34M ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 6.20.2022

  OPENINGS:  LIGHTYEAR (Pixar/Disney) was a tricky attempt to extend the hugely lucrative Toy Story franchise, both a prequel and a spinoff that featured a different version of the titular character than the one audiences...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 10.9.2022

  OPENINGS:  LYLE LYLE CROCODILE (Columbia/Sony) arrived below expectations at $11.5M (it might reach $13.4M with the Monday holiday), unable to take advantage of the 11-week gap since the last major family movie opened.�...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 10.23.2022

  OPENINGS:  BLACK ADAM (DC/New Line/Warners) arrived within moderate expectations at $67M.  That’s the highest weekend we’ve seen since Thor: Love & Thunder in July, but as a superhero epic with a $300M+...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 4.9.2023

  OPENINGS:  Box office expectations were high for THE SUPER MARIO BROS MOVIE (Nintendo/Illumination/Universal), but the video game adaptation blew past them with a record-smashing $204.6M 5-day opening (passing the $200....
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.20.2022

  OPENINGS:  UNCHARTED (Columbia/Sony) had a strong start with $44.2M ($51M with the holiday Monday), once again largely due to the M18-34 demo, but also suggesting that Tom Holland may be emerging as an action star even ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.27.2022

  OPENINGS:  The major studios took the weekend off in anticipation of next week’s The Batman overwhelming the market.  STUDIO 666 (Open Road) didn’t find much of a crowd for its Foo Fighters horror with a $1...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 6.2.2024

  OPENINGS:  The major studios abandoned this normally prime summer-season weekend, and a flood of indies rushed in to grab the available theaters.  None were able to capitalize to a particularly notable extent, with the...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 7.21.2024

  OPENINGS:  The box office for TWISTERS (Warners/Universal) was paradoxical.  In the US, the movie strongly outperformed expectations with $80.5M.  However, it showed much less appeal overseas, with $27.1M in 76 territ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5.29.2022

  OPENINGS:  Although TOP GUN: MAVERICK (Paramount) is a 36-years-later sequel, the franchise that it really represents is Tom Cruise unto himself.  The last true Hollywood megastar brought in a massive audience that was...
by Mitch Salem
 
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