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THE SKED: New Fall Show On-Air Promotion — Update through August 8

>With network on-air promotion activity tracked in hit summer shows (those at or above a 2.0 Adult 18-49 rating) for about three weeks since mid-July, the networks’ promotional priorities are summarized below. FOX continu...
by Mitch Salem
 
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The Sked: PROMO WATCH — Update through February 23

>GCB and the Oscars are the big bets for ABC in recent days, while NBC continues to make an extraordinary push for Awake.  CBS is hoping to take Person of Interest to another level, and FOX just doesn’t seem to be ma...
by Mitch Salem
 
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The Sked: PROMO WATCH — Of Valentine’s Day and The Voice

>With four days of mid-season promo monitoring under our belts (Monday-Thursday), the top five (or so) priorities for each broadcast network are listed in the table below.  ABC spent the bulk of its promotional time suppor...
by Mitch Salem
 
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THE SKED: New Fall Show On-Air Promotion — September 6 Update

>With network on-air promotion activity tracked in hit summer shows (those near or above a 2.0 Adult 18-49 rating) for about seven weeks since mid-July, the networks’ promotional priorities are summarized below....
by Mitch Salem
 
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The Sked: PROMO WATCH — Update through March 20

>The most recent Promo Watch numbers are based on prime time broadcast network programming between March 14 and March 20, with about 8 hours of programming sampled for each network over that period.  (Click “read mor...
by Mitch Salem
 
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The Sked

The Sked: PROMO WATCH — Starting to Prepare for the Summer

>The most recent Promo Watch numbers are based on prime time broadcast network programming between April 10 and April 16, with about 8 hours of programming sampled for each network over that period.  (Click “read mor...
by Mitch Salem
 
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The Sked

THE SKED: New Fall Show On-Air Promotion — July 26 Update

>With about one week of network on-air promotion activity tracked in hit summer shows (those at or above a 2.0 Adult 18-49 rating), each network’s marketing strategies are starting to emerge. FOX is putting its chips on X...
by Mitch Salem
 
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The Sked

The Sked: PROMO WATCH — Through Wednesday October 19

>NBC is really turning on the heat to launch Grimm in its tough Friday night time period next week.  Over the last week, NBC has given 170 promo seconds to Grimm in our sampled shows, including a robust 55 seconds in ...
by Mitch Salem
 
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The Sked

Coming Soon: ShowBuzzDaily Promo Watch Returns

>Starting Tuesday, ShowBuzzDaily’s Promo Watch will return on a regular basis.  Kicking off with Monday night’s broadcast network programming we will sample roughly an hour a night per network and keep a runnin...
by Mitch Salem
 
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THE SKED: New Fall Show On-Air Promotion — August 1 Update

>With network on-air promotion activity tracked in hit summer shows (those at or above a 2.0 Adult 18-49 rating) for the second half of July, each network’s marketing strategies are becoming clearer. FOX, with only a 15-h...
by Mitch Salem
 
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The Sked

The Sked: PROMO WATCH — through Sunday October 23

>NBC has given Grimm 205 promo seconds over the last week, a level that will be maintained or even increased throughout this week, leading up to the Friday launch.  NBC has to be encouraged by the 3.9 rating for the premie...
by Mitch Salem
 
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The Sked

The Sked: PROMO WATCH — Update through Monday October 10

>ShowBuzzDaily’s PROMO WATCH shows that ABC’s Last Man Standing is the top priority over this new sample period, not surprising given that it premieres tonight.  Once Upon a Time is also getting its due as we h...
by Mitch Salem
 
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The Sked

The Sked: PROMO WATCH Changing Time Periods

>ShowBuzzDaily’s PROMO WATCH, our weekly look at how the networks spend their precious resource of on-air promotion time, will move to Wednesdays starting next week.  This will give us a better chance to see how each...
by Mitch Salem
 
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Articles

THE SKED: New Fall Show On-Air Promotion — Update through Sep 11

>With network on-air promotion activity tracked in hit summer shows (those near or above a 2.0 Adult 18-49 rating) for about seven weeks since mid-July, the networks’ promotional priorities are summarized below....
by Mitch Salem
 
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Articles

THE SKED: New Fall Show On-Air Promotion — August 29 Update

>With network on-air promotion activity tracked in hit summer shows (those near or above a 2.0 Adult 18-49 rating) for about six weeks since mid-July, the networks’ promotional priorities are summarized below. There ...
by Mitch Salem
 
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