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Behind the Weekend US/Worldwide Box Office – 11.7.2021

  OPENINGS:  ETERNALS (Marvel/Disney) opened at the low end of expectations with $71M, not a surprise given its lousy reviews (48% on Rotten Tomatoes, unprecedented for the MCU) and blah audience exit polls.  Even so, th...
by Mitch Salem
 
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The Return of Box Office – 8.23.2020

  What are we to make of the first meaningful box office numbers to come our way since March?  The area is a landscape of spin in the best of times, and these of course are not those.  Other than drive-ins, heatres remai...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 11.12.2023

  OPENINGS:  THE MARVELS (Marvel/Disney) fulfilled the ghastliest projections assigned to it, setting a new low for the MCU with a $47M US opening, and it was similarly dismal overseas, with $63.3M from 51 territories.  ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 10.23.2022

  OPENINGS:  BLACK ADAM (DC/New Line/Warners) arrived within moderate expectations at $67M.  That’s the highest weekend we’ve seen since Thor: Love & Thunder in July, but as a superhero epic with a $300M+...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5.14.2023

  OPENINGS:  Despite a launch scheduled around Mother’s Day, BOOK CLUB: THE NEXT CHAPTER (Focus/Universal) had a soft start with $6.5M.  That’s less than half the $13.6M for the first Book Club in 2018, and a...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Endgame” Stays Huge, “Long Shot” So-So, “The Intruder” OK, “UglyDolls” Dim

  After AVENGERS: ENDGAME (Marvel/Disney) torched the record books last weekend, the remaining question was whether it would have the stamina to challenge the biggest records of them all, The Force Awakens in the US ($936....
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 10.1.2023

  OPENINGS:  PAW PATROL:  THE MIGHTY MOVIE (Nickelodeon/Paramount) launched with $23M, above expectations and an impressive rise over the $13.1M start for the 2021 installment of the franchise.  It also has $23.1M overs...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3.28.2023

  OPENINGS:  JOHN WICK: CHAPTER 4 (Lionsgate) roared to a $73.5M start, more than 20% higher than its predecessor Parabellum‘s $56.8M.  If it holds at that pace–and it has no direct competition until Renfield...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 12.4.2022

  OPENINGS:  VIOLENT NIGHT (Universal) slightly overperformed with $13.3M in the US, and with its $20M production budget, it may be headed for breakeven or perhaps moderate profit.  However, worldwide marketing costs are...
by Mitch Salem
 
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US/Worldwide Weekend Box Office Report – 1.3.2021

  OPENINGS:  There were no new wide openings for New Year’s weekend. HOLDOVERS:  Word of mouth still operates in a pandemic, and it wasn’t at all friendly to WW84 (DC/Warners) which crumpled by 67% to $5.5M f...
by Mitch Salem
 
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US/Worldwide Weekend Box Office Report – 8.30.2020

  OPENINGS:  THE NEW MUTANTS (20th/TSG/Disney) was DOA long before the world was engulfed by a pandemic, repeatedly postponed as first 20th and then Disney tried to figure out what to do with it.  The only reason it̵...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 10.9.2022

  OPENINGS:  LYLE LYLE CROCODILE (Columbia/Sony) arrived below expectations at $11.5M (it might reach $13.4M with the Monday holiday), unable to take advantage of the 11-week gap since the last major family movie opened.�...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5.7.2023

  OPENINGS:  GUARDIANS OF THE GALAXY VOL 3 (Marvel/Disney) launched with $114M in the US, within tracking expectations but 22% lower than 2017’s Guardians 2, despite marketing that emphasized the end of a beloved (s...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 8/21/16

  OPENINGS:  The weekend’s tallest dwarf was WAR DOGS (RatPac/Warners) with a soft $14.3M start.  The 12% Saturday drop indicates that word of mouth isn’t great, and early international numbers are weak as we...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 11.20.2022

  OPENINGS:  The $9M start for THE MENU (Searchlight/Disney) was below the $10.1M launch of Barbarian–and The Menu cost about $20M more to produce.  Combine that with the fact that The Menu is really more of a very...
by Mitch Salem
 
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