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Behind the US/Worldwide Weekend Box Office – 9.24.2017

  OPENINGS: KINGSMAN: THE GOLDEN CIRCLE (MARV/20th) took the weekend, but at $39M it was below Fox’s minimal target number of $40M.  Since sequels burn out faster than initial films in a series, Golden Circle will p...
by Mitch Salem
 
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US/Worldwide Weekend Box Office Report – 1.3.2021

  OPENINGS:  There were no new wide openings for New Year’s weekend. HOLDOVERS:  Word of mouth still operates in a pandemic, and it wasn’t at all friendly to WW84 (DC/Warners) which crumpled by 67% to $5.5M f...
by Mitch Salem
 
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US/Worldwide Weekend Box Office Report – 4.25.2021

  OPENINGS:  The theatrical box office continued to pick itself up off the floor this weekend with two high-performing R-rated action movies, which thrived despite an overlapping target audience and the availability of on...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.24.2019

  OPENINGS:  The weekend multiple for HOW TO TRAIN YOUR DRAGON: THE HIDDEN WORLD (DreamWorks Animation/Universal) was 3.2x, about mid-way between the first Dragon‘s 3.6x and Dragon 2‘s 2.6x.  (Note that the s...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 9.1.2024

  OPENINGS:  A variety of studios threw product at the Labor Day weekend wall.  None of them broke through, but REAGAN (ShowbizDirect) zeroed in on its target audience–reportedly nearly 2/3 of the audience was over...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 7.30.2017

  OPENINGS:  Word of mouth caught up with THE EMOJI MOVIE (Columbia/Sony) on Saturday, with a 14% drop (by comparison, Captain Underpants rose 11% on its 2d day of release, and last year’s Angry Birds Movie jumped 4...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 1.6.2019

  OPENINGS:  There weren’t a lot of significant changes from Friday night’s picture of the weekend box office.  The only wide opening, ESCAPE ROOM (Columbia/Sony), inevitably fell 13% on Saturday, considering...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office 4.30.2023

  OPENINGS:  History seems to be repeating itself for filmmaker Kelly Fremon Craig, whose extremely well-reviewed ARE YOU THERE GOD?  IT’S ME, MARGARET (Lionsgate) opened with a soft $6.8M (and that studio estimate...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3.24.2019

  OPENINGS:  US (Blumhouse/Perfect World/Universal) slipped 12% on Saturday, and while that doesn’t compare to Get Out‘s amazing 17% increase on its 2nd day of release, it’s in the range of the 11% drop ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 10.29.2017

  OPENINGS:  JIGSAW (Lionsgate) had a better Saturday hold than Saw VI (down 21% instead of 32%), and that saved it from having the lowest opening weekend of the franchise.  However, its $16.3M start is still far below t...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 7.23.2023

  OPENINGS:  The most hyped box office weekend of the year delivered and then some.  BARBIE (Mattel/Warners) burst into theaters with $155M, technically the best of the year (although the $146.4M for Super Mario Bros cam...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 1.7.2018

  OPENINGS:  By horror movie standards, INSIDIOUS: THE LAST KEY (Blumhouse/Universal) didn’t collapse on Saturday (down 13%), and that propelled it to a very solid $29.3M weekend, which among horror product in that ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office 1.2.2022

  HOLDOVERS:  Pandemic box office champion SPIDER-MAN: NO WAY HOME (Marvel/Columbia/Sony) had no trouble keeping its throne over New Year’s weekend, down 38% to $52.7M, with a running US total of $609.9M.  The Janu...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5.22.2022

  OPENINGS:  Considering that DOWNTON ABBEY: A NEW AGE (Focus/Universal) is something like a fresh MCU chapter for the older female audience, the fact that the sequel opened at $16M despite solid reviews–a painful 4...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5.12.2019

  OPENINGS:  POKEMON: DETECTIVE PIKACHU (Legendary/Warners) started strong in the US with $58M, not that far off the $69.1M launch of The LEGO Movie.  Pikachu may not have that movie’s legs, especially with Aladdin...
by Mitch Salem
 
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