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The Return of Box Office – 8.23.2020

  What are we to make of the first meaningful box office numbers to come our way since March?  The area is a landscape of spin in the best of times, and these of course are not those.  Other than drive-ins, heatres remai...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 7.17.2022

  OPENINGS:  WHERE THE CRAWDADS SING (Columbia/Sony) launched with $17M, ahead of (low) expectations, and fueled by an audience of women in the midwest/south.  There’s no direct competition in sight, and it should ...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Winchester” Takes Day, “Jumanji” Likely To Rebound For Super Bowl Weekend

  Although some films have opened well against the Super Bowl, both counterprogramming (the Hannah Montana concert movie and Dear John) and playing toward the action genre (Taken and Chronicle), as a rule the studios stay ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5.5.2024

  OPENINGS:  Pundits have been quick to celebrate the current fade of the comic book genre, but the truth is that Hollywood hasn’t yet found anything to reliably replace it at the top of the box office.  After year...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.11.2018

  OPENINGS:  FIFTY SHADES FREED (Perfect World/Universal) declined a mild 17% from Fifty Shades Darker to $38.8M, suggesting that Freed will end up around $95M in the US  That wouldn’t be great compared to roughly ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 6.2.2024

  OPENINGS:  The major studios abandoned this normally prime summer-season weekend, and a flood of indies rushed in to grab the available theaters.  None were able to capitalize to a particularly notable extent, with the...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: Another Winning Holiday For “Last Jedi” & “Jumanji,” But “All The Money” Starts Slow

  Most films will rise this weekend compared to last week, simply because New Year’s Eve is a bigger moviegoing occasion than Christmas Eve.  Generally, box office should rise 20% or so on Saturday, drop around 30% ...
by Mitch Salem
 
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Behind the US/Worldwide Box Office – 11.14.2021

  OPENINGS:  CLIFFORD THE BIG RED DOG (Nickelodeon/Paramount, also on Paramount+) opened on Wednesday and earned $22M over 5 days, $16.4M of it over the weekend.  That’s somewhat above the $13.1M start for Paw Patr...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.9.2020

  OPENINGS:  BIRDS OF PREY (DC/Warners) was supposed to be the year’s first tentpole smash, but at $33.3M in the US, it was a dismal disappointment, by far the lowest start for this generation of DC movie properties...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Spider-Man: Homecoming” Superheroic, “Despicable Me 3″” Drops, “Baby Driver” Holds Well

  It may have hurt Sony’s pride to turn SPIDER-MAN: HOMECOMING (Marvel/Columbia/Sony) over to Marvel to produce, but it proved to be a smart business move, with preliminary numbers at Deadline that put opening day at...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 12.12.2021

  OPENINGS:  There’s no way to spin the $10.5M US opening of  Steven Spielberg’s WEST SIDE STORY (20th/Disney), and its even worse $4.4M start in 37 overseas territories (with $2.8M of that from France and th...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 8.13.2023

  OPENINGS:  THE LAST VOYAGE OF THE DEMETER (Universal) stirred little interest from critics or audiences, and set sail with a flat $6.5M.  It hasn’t yet opened overseas, but will have a difficult time trying to re...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 1.19.2025

  OPENINGS:  It was a blah MLK Weekend at the box office, driven by soft openings.  Over the 3-day weekend, ONE OF THEM DAYS (TriStar/Sony) was reported to have a very narrow lead with $11.6M, but it was expected to fall...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 7/3/16

  OPENINGS:  The older, less frontloaded audience for THE LEGEND OF TARZAN (Village Roadshow/RatPac/Warners) allowed it to slip ahead of the holiday weekend’s new arrivals, down just 10% from Friday for a 3-day $38....
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 8.6.2023

  OPENINGS:  The 3-day weekend in the US went narrowly to MEG 2: THE TRENCH (CMC/Warners) with $30M.  That was down more than 1/3 from the $45.4M start for The Meg in 2018, which would ordinarily be concerning for a film...
by Mitch Salem
 
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