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SKEDBALL: Winter Olympic Ratings Update

Last night’s final night of coverage from Sochi on NBC was in three parts.  Sochi Gold from 7:00-8:30 pm (mostly an excellent documentary on the still fascinating Nancy Kerrigan-Tonya Harding controversy in 1994) averag...
by Mitch Metcalf
 
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UPDATED: THE SKED CABLE/NETWORK & OLYMPICS RATINGS SCORECARD – 2/6/14

  AFTERNOON UPDATE:  The WINTER OLYMPICS climbed 0.2 in final numbers, as did  THE BIG BANG THEORY.  AMERICAN IDOL and 2 1/2 MEN were both up 0.1, while THE MILLERS had the only drop, down 0.1. THURSDAY CABLE:  PAWN STARS ...
by Mitch Salem
 
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SKEDBALL: Winter Olympic Ratings Update

A brutal night for NBC from Sochi: a preliminary 4.5 adult 18-49 rating from 8:00-11:00 pm, versus a 5.5 rating on the same night in Turin 2006, a 5.4 from Vancouver 2010 and 8.5 from Salt Lake City 2002.  Events last night in...
by Mitch Metcalf
 
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SKEDBALL: Winter Olympic Ratings Update

After a relatively good night Tuesday, last night’s Olympic coverage on NBC (5.6 adult 18-49 rating from 8-11 pm Wednesday night  in the delayed “fast” nationals) was significantly below the comparable night ...
by Mitch Metcalf
 
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SKEDBALL: Winter Olympic Ratings Update

The first Sunday night of Olympic coverage averaged a 6.9 adult 18-49 rating on NBC from 7:00-11:00 pm.  This is well below the 7.5 rating on the same night in Turin and even slightly below the relatively weak night in Vancouv...
by Mitch Metcalf
 
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SKEDBALL: Winter Olympic Ratings Update

Thursday night’s Winter Olympic coverage from Sochi averaged a 5.9 adult 18-49 rating in the fast nationals from 8-11 pm on NBC.  This is down one tenth from last Thursday’s first-ever Opening Ceremony-eve coverage...
by Mitch Metcalf
 
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SKEDBALL: Winter Olympic Ratings Update

Last night’s Olympic primetime coverage on NBC averaged a turgid 3.5 adult 18-49 rating from 8:00-11:00 pm in the fast nationals.  The 8:00 half hour will almost certainly be excluded from the ratings, as they have on th...
by Mitch Metcalf
 
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SKEDBALL: Winter Olympic Ratings Update

Last night’s Winter Olympic coverage from Sochi on NBC averaged a preliminary 6.4 adult 18-49 rating from 8-11 pm. Events last night included: Women’s Super Combined, Men’s Moguls, and Men’s 1500m Short...
by Mitch Metcalf
 
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SKEDBALL: Winter Olympic Ratings Track

NBC averaged a 6.6 18-49 rating from 8-11 pm last night, well ahead of the same night in Turin 2006 (5.6) and Vancouver 2010 (5.5).  Events last night included: Men’s Halfpipe, Pairs’ Short Program, and Women̵...
by Mitch Metcalf
 
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SKEDBALL: Winter Olympic Ratings Update

Last night’s Olympic coverage from Sochi, Russia averaged a 5.0 adult 18-49 rating from 8:00-11:00 pm, although the final number will probably come in at a 5.2 rating when the 8:00 half hour is excluded for not containing...
by Mitch Metcalf
 
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THE SKED NETWORK SCORECARD (and “The Walking Dead” Premiere) – 2/9/14

  Skiers and skaters couldn’t beat walkers. NBC:  See Mitch Metcalf’s Skedball report for Sunday’s WINTER OLYMPICS analysis.  The games scored 6.9 in preliminary primetime 18-49 numbers. AMC:  Although THE...
by Mitch Salem
 
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SKEDBALL: Winter Olympic Ratings Update

NBC averaged a 4.8 adult 18-49 rating from 7:00-11:00 pm Sunday night in the preliminary fast nationals, although the final rating for Sunday’s coverage will probably be a 5.0 rating when the low-rated 7:00 half hour is e...
by Mitch Metcalf
 
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SKEDBALL: Winter Olympic Ratings Update

The wheels have pretty much come off the Olympic cart in Russia.  Saturday night was even worse than Friday’s disaster, a preliminary 4.3 adult 18-49 rating from 8:30-11:00 pm Saturday night (assuming the first half hour...
by Mitch Metcalf
 
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SKEDBALL: Sochi Winter Olympic Ratings

The first Saturday of Winter Olympic coverage averaged a 6.5 adult 18-49 rating from 8:30-11:00 pm last night on NBC.  This must be slightly disappointing for the network, as last night was a a few notches below the comparable...
by Mitch Metcalf
 
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SKEDBALL: Winter Olympic Ratings Update

NBC’s sojourn in Sochi has officially transitioned from Nightmare to Living Hell.  Last night’s primetime coverage averaged a 2.7 adult 18-49 rating from 8:00-11:00 pm or a 2.8 rating from 8:30-11:00.   That’...
by Mitch Metcalf
 
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