After a relatively good night Tuesday, last night’s Olympic coverage on NBC (5.6 adult 18-49 rating from 8-11 pm Wednesday night in the delayed “fast” nationals) was significantly below the comparable night for Turin 2006 (6.0 rating) and miles below Vancouver 2010 (9.0 rating). Last night’s coverage featured: Women’s Downhill, Pairs’ Final, Women’s Halfpipe, Men’s 1000m Speed Skating.
Through Wednesday night, Sochi is averaging a 6.7 adult 18-49 rating in primetime, still two tenths of a rating ahead of Turin (6.5) but almost a full point behind Vancouver (7.5).
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