February 13, 2014

SKEDBALL: Winter Olympic Ratings Update

More articles by »
Written by: Mitch Metcalf
Tags: , , , , ,

After a relatively good night Tuesday, last night’s Olympic coverage on NBC (5.6 adult 18-49 rating from 8-11 pm Wednesday night  in the delayed “fast” nationals) was significantly below the comparable night for Turin 2006 (6.0 rating) and miles below Vancouver 2010 (9.0 rating).  Last night’s coverage featured: Women’s Downhill, Pairs’ Final, Women’s Halfpipe, Men’s 1000m Speed Skating.

Through Wednesday night, Sochi is averaging a 6.7 adult 18-49 rating in primetime, still two tenths of a rating ahead of Turin (6.5) but almost a full point behind Vancouver (7.5).

Sochi Winter Olympic Track thru Wed 2014 02 12

About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.