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EARLY FRIDAY BOX OFFICE: “X-Men: Apocalypse” Underwhelms, “Alice 2″” Flops

  Franchises are the lifeblood of Hollywood, so it has to chill studios to see three of those entries falter in a single 2-weekend period, especially since the stakes are higher for this week’s arrivals than last wee...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 7.14.2019

  OPENINGS:  CRAWL (Paramount) may be an example of a studio outsmarting itself.  Paramount held no critics screenings, presumably because disdain was expected, and thus was unable to create any advance buzz around a res...
by Mitch Salem
 
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EARLY WEEKEND BOX OFFICE: No Parades For This Holiday

  Although ticket sales were up from July 4th, preliminary numbers at Deadline indicate that they remained very soft on Saturday, and in general, current releases will be at the low end of their weekend expectations.  Tha...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 9.1.2019

  OPENINGS:  Labor Day weekend is traditionally Hollywood’s graveyard, and no major studio touched the holiday with a fresh arrival.  DON’T LET GO (Blumhouse Tilt/OTL) tried to take advantage of the quiet, ...
by Mitch Salem
 
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EARLY WEEKEND BOX OFFICE: “Apes” Keep Rising

  Good word of mouth kicked in for DAWN OF THE PLANET OF THE APES (20th) on Saturday, according to preliminary numbers at Deadline and elsewhere, giving the movie a 5-10% drop from its Thursday night/Friday numbers to $25-...
by Mitch Salem
 
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Behind the Weekend Box Office – 8.29.2021

  OPENINGS:  Horror has been one of the more reliable genres at the pandemic box office, and CANDYMAN (MGM/Universal) opened with a solid $22.4M, buoyed by unusually good reviews (85% on Rotten Tomatoes).  That offset a ...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: Another Slow Weekend On the Way

  Hollywood’s underwhelming summer box office continues this weekend, with preliminary numbers at Deadline and elsewhere indicating that all three of the newcomers are likely to perform below expectations. The bleake...
by Mitch Salem
 
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Behind the Friday Box Office – 7/18/14

  Even though it’s just mid-July, Guardians of the Galaxy is the only likely blockbuster opening left this summer.  Barring some surprises, the seasonal picture is ugly. OPENINGS:  THE PURGE: ANARCHY (Universal) t...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Crazy Rich Asians” Dominates Labor Day, “Searching” OK, “Operation Finale” Blah, “Kin” Can’t

  CRAZY RICH ASIANS (SK Global/Warners) has become a genuine phenomenon, down per preliminary numbers at Deadline just 17% from last Friday to $5.8M.  Sunday will be stronger than usual due to the 4-day weekend, so that s...
by Mitch Salem
 
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EARLY WEEKEND BOX OFFICE: Little Relief From Slow Summer Ticket Sales

  There were no miracles on Saturday to lift the faltering box office, although preliminary numbers at Deadline and elsewhere suggest that the holdovers did better than the newcomers. DAWN OF THE PLANET OF THE APES (20th) ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5.12.2019

  OPENINGS:  POKEMON: DETECTIVE PIKACHU (Legendary/Warners) started strong in the US with $58M, not that far off the $69.1M launch of The LEGO Movie.  Pikachu may not have that movie’s legs, especially with Aladdin...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Guardians” Become Heroes of the Multiplex

  It’s not as though expectations for GUARDIANS OF THE GALAXY (Marvel/Disney) were low–at the projected $70-75M level, it would have outgrossed the opening weekends of the original Captain America, Thor and Ama...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Godzilla: King of Monsters” Wins But Doesn’t Devour, “Rocketman” OK, “Ma” Slow

  It’s too soon to tell just how GODZILLA: KING OF THE MONSTERS (Legendary/Warners) will fare based on its $19.7M opening day (including $6.3M from Thursday), per preliminary numbers at Deadline.  The reason is that...
by Mitch Salem
 
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