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SKEDBALL: World Series Ratings

The World Series begins tonight at historic Fenway Park, as the St Louis Cardinals take on the Boston Red Sox in a re-match of the 2004 Series.  Ratings for the World Series are very erratic.  Since 2003 (the last 10 Series),...
by Mitch Metcalf
 
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SKEDBALL: Weekend Sports Ratings Bowl

Over the weekend football continued to dominate the afternoon sports daypart.  On Saturday, college football filled the air, but only one game broke out: Stanford upsetting Oregon in prime time on ABC.  The other big upset (K...
by Mitch Metcalf
 
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THE SKED: “The Killing” Is Mortally Wounded

  Not many people will mourn THE KILLING.  AMC’s serialized mystery saga began with a great head of steam, and seemed poised to become the network’s next big show, but it became increasingly frustrating to wat...
by Mitch Salem
 
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The Sked: Thursday Week 4 — Not a Pretty Picture

The fourth Thursday of the season offered a big opportunity for ABC, CBS and NBC, as FOX had to pre-empt The X Factor for a postseason MLB game that no one cares about.  A lot of displaced X Factor viewers decided not to sa...
by Mitch Metcalf
 
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Baseball Playoffs Continue to Underwhelm

Major League Baseball’s 2012 Playoffs (or Postseason as MLB insists it is called) could not be more competitive or interesting on the field.  Most series in the Division Championship round going the limit to five games, ...
by Mitch Metcalf
 
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The Sked: The Value of Sports Programming and Updated Full Season Forecasts

What does football mean to the broadcast networks?  For NBC and CBS, NFL coverage (along with other sports, mostly an occasional college football game) accounts for about 20-30% of the entire primetime rating for the network. ...
by Mitch Metcalf
 
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The Sked: Olympic Ratings through Closing Ceremony

Even the Closing Ceremony did extraordinarily well this Olympics.  In the preliminary fast nationals, NBC averaged an 8.8 Adult 18-49 rating from 8-11 pm last night.  NBC usually runs the lower-rated 7 pm hour on the final ni...
by Mitch Metcalf
 
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The Sked: Tuesday Ratings September 18

NBC’s solid early premiere week continued well last night, with a first-place 3.0 Adult 18-49 rating from 8-11 pm.  This matches last Tuesday’s nightly rating with The Voice up this week over last, while the scri...
by Mitch Metcalf
 
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The Sked: Wednesday Ratings September 19

FOX won the night with two hours of The X Factor, a preliminary 3.5 Adult 18-49 rating from 8-10 pm.  This is up one tenth from the 3.4 premiere last Wednesday and could possibly rise to a 3.6 in the official nationals, but F...
by Mitch Metcalf
 
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The Sked: Thursday Week 8

Last night the regular CBS Thursday schedule tied its season high (premiere night) with a 3.4 adult 18-49 rating in the fast nationals from 8-11 pm.  Last night is also up over the same night last year (2.8) and up over the se...
by Mitch Metcalf
 
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SKEDBALL: Weekend Sports Ratings — NBA Playoffs Match Last Year’s Second Weekend

The NBA playoffs continued on three networks this weekend, and the eight games collectively were very close to the comparable games last year (+1% overall).  The two ABC games were the highest-rated by far: a 5.0 household rat...
by Mitch Metcalf
 
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The Sked: TUESDAY RATINGS May 22

The rank order of the broadcast networks last night was exactly the same as last year: FOX (with the penultimate American Idol on a special night), ABC (with the finale of Dancing with the Stars), NBC (with more auditions for A...
by Mitch Metcalf
 
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The Sked: NBC’s Post-Olympic Reality

So much for an Olympic after-glow.  After 17 nights of near double-digit young adult ratings, NBC averaged a 1.8 Adult 18-49 rating last night.  After significant on-air promotion during the London Olympics, the two-hour prem...
by Mitch Metcalf
 
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Broadcast Network Rankings through January 6 — Football Still King

THE WEEK.  For the recently completed week ending Sunday (December 31, 2012-January 6, 2013), NBC maintained first place with a preliminary 2.75 adult 18-49 rating in prime time.  The week was supported by NBC’s final...
by Mitch Metcalf
 
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SKEDBALL: Weekend Sports Ratings Bowl

CBS’s second half of the Sunday NFL doubleheader did a terrific 17.0 HH rating in the metered markets (mostly Pittsburgh at Dallas between 4:30 and almost 8:00 pm). NBC’s Sunday Night Football at 8:30 pm averaged a ...
by Mitch Metcalf
 
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