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SHOWBUZZDAILY TRAILER WATCH: An “Avengers” Focus Group

> One of the good things about going to midnight premieres of blockbusters (there aren’t all that many) is that the audience is exactly the group (young, first adopters, eagerly moviegoing) Hollywood is targeting.  A...
by Mitch Salem
 
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The Sked: THURSDAY CABLE RATINGS: Another NFL Touchdown

>The third highest-rated program on the first night of the May Sweep last night was not on a broadcast network.  The NFL Draft on ESPN scored an impressive 3.3 rating with Adults 18-49, averaging 6.7 million viewers  ...
by Mitch Salem
 
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FRIDAY APRIL 20 BOX OFFICE RESULTS — Updated Numbers

> The 16th weekend of 2012 is looking like $122 million for the Top 12 films, up 1% from this weekend last year but up 24% from the four-year average for the same weekend.  The Hunger Games has finally been toppled by Thin...
by Mitch Salem
 
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THE SKED’S WEDNESDAY NETWORK SCORECARD – 4/11/12

>Don't trust the premiere rating. ABC: If DON'T TRUST THE B– IN APT 23 can continue to retain 70% of its MODERN FAMILY lead-in, it'll be a comfortable win. Now that its premiere marketing blitz is over, we'...
by Mitch Salem
 
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THE SKED: “Breaking In” Is Shown the Exit

>Although technically BREAKING IN hasn’t yet been canceled (networks and studios hold on to their options until contractually forced to relinquish them), it’s essentially received a notice of execution. The plan had...
by Mitch Salem
 
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THE SKED’S TUESDAY NETWORK SCORECARD – 4/10/12

>Last network standing: would you believe NBC? NBC: Not only did the network tie for the lead on the night, but all 3 of its shows were up. THE VOICE's results hour was the highest rated show of the evening, and, BIGGEST LO...
by Mitch Salem
 
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THE SKED: “Thrones” Reigns For Another Season & Other Cable News

>After 2 weeks of smash hit ratings, HBO has inevitably announced the renewal of GAME OF THRONES for a 3rd season. Its 1.9 rating in 18-49s for initial Sunday telecast isn’t quite as high as True Blood‘s gold standa...
by Mitch Salem
 
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THE SKED’S MONDAY NETWORK SCORECARD – 4/9/12

> SMASHWatch has plenty of company in Season Low City. NBC: For the past 2 weeks, SMASH‘s initial rating has declined in the final daily numbers. So although right now it’s at its 3rd consecutive 2.1 rating, a drop ...
by Mitch Salem
 
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THE SKED: Showtime and Starz Not In a “Magic City”

>Numbers continue to come in for this past weekend’s scripted cable premieres. The biggest disappointment came at Starz, with Friday’s official arrival of MAGIC CITY, an expensive and heavily-marketed dramatic serie...
by Mitch Salem
 
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THE SKED: “Client List” Delivers a Happy Beginning For Lifetime

>Lifetime’s Jennifer Love Hewitt massage-parlor epic THE CLIENT LIST had a premiere on par with last week’s Army Wives episode, around 2.8M viewers. (One imagines it might have skewed younger than Wives, but no demo...
by Mitch Salem
 
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THE SKED: FOX’s No-Brain Renewals

>To absolutely no one’s surprise, FOX has renewed NEW GIRL, GLEE and RAISING HOPE for their respective 2d, 4th and 3rd seasons. New Girl, of course, is the network’s biggest new scripted show of the season, and whil...
by Mitch Salem
 
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THE SKED: “Game” Keeps The Throne

>The numbers are remaining very impressive for HBO’s smash hit GAME OF THRONES. Last night’s Episode 2 rating was only down 2-3% from the series-record season premiere the previous week. That’s better than the...
by Mitch Salem
 
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THE SKED’S SUNDAY NETWORK SCORECARD – 4/8/12

> GCB can’t capitalize on a lack of competition. ABC: GCB was virtually the only original scripted show to air in network primetime last night, and ABC chose the evening as the show’s opportunity to show what it cou...
by Mitch Salem
 
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THE SKED PILOT REVIEW: “The Client List”

>THE CLIENT LIST: Sundays 10PM on Lifetime – If Nothing Else Is On… It’s the very prosaic, unsexy ordinariness of THE CLIENT LIST that makes it somewhat revolutionary. For HBO or Showtime to air salacious show...
by Mitch Salem
 
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THE SKED’S PILOT + 1 REVIEW: “Scandal”

> A lot can happen between the creation of a TV pilot in the spring and the production of episodes for the regular season: a writing/producing team is hired, audience focus groups weigh in, networks and studios (which may have ...
by Mitch Salem
 
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