THE ESPYS enjoyed their move to broadcast TV. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

Projected weekly network ratings in prime time (based on four days of official nationals and three days of fast nationals). The same rank order for the broadcast networks this week as last: FOX, CBS, NBC and ABC. Collectively, the four networks are down a slight -3% from last week, but they are down a staggering […]

  BROADCAST FINALS: ABC:  A MOST MAGICAL STORY special was at 0.61, then 20/20 ticked down to 0.34. CBS:  SWAT moved from Wednesdays, and its season premiere was at 0.42, just about the same as last year’s 0.4 premiere.  The season premiere of MAGNUM PI was at 0.39 compared to last year’s 0.5, and the […]

  SUPERGIRL had a smooth flight to its new network. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

Live awards shows have been surging in the DVR age, and last night it happened again. ABC:  The BILLBOARD MUSIC AWARDS blew away the competition with a 3.6 (peaking at 3.9 in the 9-9:30PM half-hour), the show’s highest rating in 10 years and up a huge 1.2 from last year.  Before that, the season finale […]

  Viewers didn’t obey the title of the new DON’T. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

  The DAYTIME EMMY AWARDS didn’t liven things up. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

  NETWORK UPDATE:  All remained as originally reported on the network side. Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs).  Christmas Eve, as usual, is a lonely night for original programming.  More interesting programming days (Thursday December 25-Sunday December 28) will be available throughout […]