Last night’s Winter Olympic coverage on NBC in primetime averaged a 4.9 adult 18-49 rating from 8:00-11:00 pm, but that rating increases to a 5.2 if the 8:00-8:30 half hour is excluded for being free of national commercials. Either way, it’s a disaster for a night containing the finals of Ladies’ Figure Skating, THE marquee event of the Winter Games. The same night in Vancouver 2010 was a 6.1 rating, while Turin 2006 was 8.1 and Salt Lake City was a monumental 15.9 rating. The steady decline in ratings for this night is a function of the collapse of American figure skating. Last night also featured Men’s Ski Cross (with a Gold-Silver-Bronze sweep by France) and Women’s Halfpipe Skiing.
Through last night, Sochi is now down to a 5.8 adult 18-49 rating in primetime (whether last night was a 4.9 or a 5.2), now more than half a rating point behind Turin at this point (6.4) and still just under a full point behind Vancouver (6.7). It’s all downhill from here. Sochi could end up with a disastrous 5.6 or even 5.5 average for all primetime coverage.
Related Posts
-
SKEDBALL: Winter Olympic Ratings Update
After a relatively good night Tuesday, last night’s Olympic coverage on NBC (5.6 adult 18-49 rating from 8-11 pm Wednesday night in the delayed “fast” nationals) was significantly below the comparable night for Turin 2006 (6.0 rating) and miles below Vancouver 2010 (9.0 rating). Last night’s coverage featured: Women’s Downhill,…
-
SKEDBALL: Winter Olympic Ratings Update
The first Sunday night of Olympic coverage averaged a 6.9 adult 18-49 rating on NBC from 7:00-11:00 pm. This is well below the 7.5 rating on the same night in Turin and even slightly below the relatively weak night in Vancouver (7.0). Last night’s coverage featured: Team Ladies’ Free Skate…
-
SKEDBALL: Winter Olympic Ratings Update
A brutal night for NBC from Sochi: a preliminary 4.5 adult 18-49 rating from 8:00-11:00 pm, versus a 5.5 rating on the same night in Turin 2006, a 5.4 from Vancouver 2010 and 8.5 from Salt Lake City 2002. Events last night included: Men’s Figure Skating Final, Men’s Super Combined, Women’s…
-
SKEDBALL: Winter Olympic Ratings Update
Thursday night’s Winter Olympic coverage from Sochi averaged a 5.9 adult 18-49 rating in the fast nationals from 8-11 pm on NBC. This is down one tenth from last Thursday’s first-ever Opening Ceremony-eve coverage (a 6.0 rating when no medals where at stake). Also, last night’s coverage was slightly behind…
-
SKEDBALL: Winter Olympic Ratings Update
NBC’s Winter Olympic coverage from Sochi last night averaged a 5.6 adult 18-49 rating from 8:00-11:00 pm, actually above an unusually weak comparable night in Vancouver (5.4 rating) but well below Turin’s 6.8 rating on the same night. Last night’s coverage included: Ice Dancing Final, Men’s Aerials Final and Bobsled 2-Man…
