No major surprises in the Saturday boxoffice numbers, according to preliminary figures at Deadline. THE AMAZING SPIDER-MAN (Sony) is reporting a solid 18% Friday-to-Saturday bump, better than the 13% that Transformers had in its first Saturday. That should get it to $140M by Sunday, the #26 6-day opening of all time.
SAVAGES (Universal) is claiming a small 5% Saturday increase that might bring the weekend to a still-underwhelming $16M. Better, though, than KATY PERRY – PART OF ME (Paramount), which fell on Saturday and won’t be much higher than $10M for its 4-day opening.
TED (Universal) had a very healthy 30% Saturday bump, and may only be down 35% in its 2d weekend. The R-rated talking bear has nothing to fear from Ice Age 4 next weekend, unlike BRAVE (Pixar/Disney) and MADAGASCAR 3 (DreamWorks Animation/Paramount), also holding well before the prehistoric cartoon characters arrive. MAGIC MIKE (Warners), though, fell by 10% on Saturday and is looking at a 60% 2d weekend plunge, around the same as MADEA’S WITNESS PROTECTION (Lionsgate).
MOONRISE KINGDOM (Focus/Universal) is reportedly holding almost exactly even with last weekend, despite only a few extra theatres–an exceptional result, and suggesting the possibility of broader success. TO ROME WITH LOVE (Sony Classics) had a strong 60% Saturday bump, but is still performing at about 2/3 of the Midnight In Paris per-theatre average at around 15% fewer theatres.
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About the Author
Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on screened.com and the-burg.com. In addition, he is co-writer of an episode of the television series "Felicity."
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