Its studio did everything in its corporate power to keep the quality of TRANSFORMERS: THE LAST KNIGHT (Huahua/Paramount) from infecting ticket sales, preventing any reviews from appearing until the projectors had started on the movie’s first paid screenings.  But audiences knew what was coming, and in the US, Transformers 5 will be by far […]

  Note:  Updated With Official Wednesday Studio Estimates It’s going to be a sensational holiday for DESPICABLE ME 2 (Universal).  he sequel had the third-best opening day for any animated movie ever with $34.3M on Wednesday.  (It’s behind only Toy Story 3‘s $41.2M and Shrek the Third‘s $38.4M.)  With the 4-5x multiple of a 5-day […]

  Box office years typically start slow, with strong holds for holiday openings, and that’s proving to be the case for 2019 as well.  AQUAMAN (DC/Warners) will retain its crown, as early numbers at Deadline indicate a 46% decline on its 3rd Friday to $9.1M, which should mean a $30M weekend, and a path that […]

> Monday boxoffice is tricky to analyze, because as you’d expect, the all-time list of Monday grosses is largely a history of long holiday weekends, namely Memorial Day, July 4th, Martin Luther King Day, and Christmas/New Year’s week.  So strictly speaking, THE HUNGER GAMES’ $10.8M gross on its 4th day in theatres is only the […]

> UPDATE:  The Deadline numbers have shifted quite a bit from their earlier incarnation:  HUNGER GAMES is now estimated at $19.5M for Friday (a 71% drop from opening day) and a $55M weekend (down 64%).  If that number holds, GAMES would have the 11th highest 2d weekend ever, although only $200K away from the Top […]

  The weekend looks highly promising for THE CONJURING (Warners), which haunted up $3.3M in screenings that began 7PM on Thursday night.  Although other summer openings have had similar mid-$3M starts (including The Great Gatsby and World War Z), the closest analogue here is probably the $3.4M earned by low-budget The Purge in its Thursday […]

  A WRINKLE IN TIME (Disney) has likely taken the only box office title it will ever have.  According to preliminary numbers at Deadline, Wrinkle had a narrow victory on Friday with $11.3M ($1.2M of that from Thursday night).  But the general front-loadedness of new openings, combined with the likely dim word of mouth here […]

  As the 2018 box office enters the Martin Luther King holiday weekend, most of its strength still lies in 2017 releases.  According to preliminary numbers at Deadline, JUMANJI: WELCOME TO THE JUNGLE (Columbia/Sony) is on track to win its 4th weekend of release.  Friday’s $6M take was down 44% from last week, and with […]