The latest underperforming franchise entry is TEENAGE MUTANT NINJA TURTLES: OUT OF THE SHADOWS (Nickelodeon/Movie Media Group/Alibaba/Paramount). Preliminary numbers at Deadline have opening day at $11.6M, down 55% from the $25.6M start for the rebooted TMNT 2 years ago. That suggests a weekend that may not hit $30M, and a US total under $100M. […]
The midweek boxoffice path of THE DARK KNIGHT RISES has been oddly up and down. Compared to the trajectory of The Dark Knight, it’s had a worse Monday, a better Tuesday, a worse Wednesday, and now a better Thursday, as Rises took in an additional $13.2M yesterday for a 7-day total of $225M. Rises […]
At the beginning of the month, the success of Guardians of the Galaxy and Teenage Mutant Ninja Turtles was prompting some to excitedly conclude that the box office year was now truly 52 weeks long. But the second half of August remains a lousy time to launch a movie, a fact that’s being borne […]
> The Marvel superhero audience likes to get its sleep. Despite the fact that THE AVENGERS is expected to do record-challenging business this weekend, last night’s midnight screenings totaled $18.7M–a tremendous amount of money, to be sure, the 8th largest midnight opening of all time, but 8th place isn’t where Avengers mostly expects to be. […]
The Hollywood Reporter has the Thursday boxoffice for STAR TREK: INTO DARKNESS (Paramount) at $13.5M, which given the strong reviews and general hype would be a tad disappointing. Comparisons with the 2009 Star Trek are tricky, because that opened on Thursday night/Friday rather than Wednesday night/Thursday (Star Trek had a $30.9M opening for its […]
Franchises have been dropping like flies this year, but one brand name that still works is Marvel. Its latest extravaganza DOCTOR STRANGE (Marvel/Disney) had an opening day of at least $32M according to preliminary numbers at Deadline (including $9.4M from Thursday night), which should give it a $80M+ weekend. As the kick-off to a […]
Early numbers at Deadline and elsewhere make DAWN OF THE PLANET OF THE APES (20th) the runaway winner at the Friday box office with $26-27M. That could give it a weekend as high as $70M, at the high end of expectations and breezing past Rise of the Planet of the Apes and its $54.6M […]
THE AMAZING SPIDER-MAN (Sony) is headed for a strong post-4th of July weekend, according to preliminary Friday numbers at Deadline. Spidey reportedly made $21M on Friday, which if that number holds would be a 33% increase over Thursday, signficantly better than the 18% Friday bump that Transformers had in its 4th of July week […]