> Anyone who thinks the boxoffice isn’t in a slump needs a new prescription for bifocals. Note:  since December 24 is a traditionally deadly day at the boxoffice (closed theatres, family plans)  that would make 3-day weekend estimates look even worse than they are, we’ll use 4 day Friday-Monday weekend estimates below. WE BOUGHT A […]

  OPENINGS:  NON-STOP (Universal) had the Friday lead with $10M, but that doesn’t mean it’ll take the weekend.  In any case, Universal’s investment will pay off handsomely–it covered only $12M of the budget for US rights (plus marketing costs in its territory, of course), and a likely weekend in the high $20Ms should mean US […]

> The 10% drop for CARS 2 on Saturday is unusual, but by no means unheard of, for a big animated film (Toy Story 3 and Wall-E had similar drops, and they worked out OK).  Any additional slippage on Sunday beyond the 19% Disney is projecting, though, could be cause for concern.  The similar Saturday […]

  The marketing department did its job, and BATMAN V SUPERMAN: DAWN OF JUSTICE (DC/RatPac/Warners) had its massive opening day, currently estimated by Deadline at $81.3M (including $27.7M from Thursday night).  If that number holds till morning, it will be the #5 opening day ever, behind only Star Wars: The Force Awakens, Harry Potter & […]

  Everything has broken right for JOKER (BRON/Village Roadshow/DC/Warners).  Its combination of gold-standard IP with a gritty, violent, R-rated aesthetic has been largely accepted critically and earned it film festival kudos, and it’s had the benefit of controversy about its potential to stir up real-life trouble without (so far) any actual incidents that could drive […]

> BRIDESMAIDS is having a very solid opening weekend, particularly given its relatively low budget.  We’ll see how word of mouth holds up the rest of the weekend, but for now Universal has to be very happy–as do Kristen Wiig’s talent reps. THOR‘s hold is OK, but on a weekend where it faced no new […]

Warners is claiming that Sucker Punch cost around $80M, which given the scale of the film suggests either admirable cost-effectiveness or a lowball number–in any case, word of mouth is likely to be terrible (see my review, not to mention that its overall Rotten Tomatoes number is at 20%), so it’s doubtful to get past […]

  OPENINGS:  Was it the cash grab of splitting the final novel into 2 movies?  The tabloid antics of its stars?  In any case, “close but no cigar” seems to be the result for THE TWILIGHT SAGA:  BREAKING DAWN PART 2 (Summit/Lionsgate).  Its $71.2M opening day (including Thursday 10PM and midnight screenings) is $400K below […]