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EARLY FRIDAY BOX OFFICE: “Blade Runner 2049″” Slow, “My Little Pony” & “Mountain Between Us” Moderate

Posted October 7, 2017 by Mitch Salem

  BLADE RUNNER 2049 (Alcon/Sony/Warners) was a high-risk bet, with roughly $300M in production and worldwide marketing wagered on an extremely serious 164-minute sequel to a 35-year old film that only became legendary after it was itself a sizable flop in theatres.  Reportedly, the bulk of that investment rested with Alcon, while Sony (international) and […]

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BEHIND THE FRIDAY BOXOFFICE – 11/9/12

Posted November 10, 2012 by Mitch Salem

  Bond is Boxoffice.  Big boxoffice. OPENINGS:  SKYFALL (Sony/MGM) and its $30.8M opening day (that doesn’t include $2.2M from Thursday’s IMAX-only “previews”) was about 12% ahead of the first day for Quantum of Solace in 2008.  But that spread should get wider over the weekend, as mediocre word-of-mouth gave Solace only a 2.5x multiplier for […]

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EARLY FRIDAY BOX OFFICE: “Avengers: Infinity War” Aims For A Record Start

Posted April 28, 2018 by Mitch Salem

  AVENGERS: INFINITY WAR (Marvel/Disney) exists on that rarefied box office plane where even a reported $450M in production/marketing costs can be waved off in comparison to the certain returns to come.  Deadline is reporting its opening day at $104M ($39M from Thursday night), which would be just slightly the #3 opening day in US […]

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BEHIND THE FRIDAY BOXOFFICE – 11/30/12

Posted December 1, 2012 by Mitch Salem

  The bloodshed in this weekend’s new arrivals extended to the movies themselves. OPENINGS:  KILLING THEM SOFTLY (Weinstein), with a $2.5M Friday, may become Brad Pitt’s lowest opening live-action wide release ever at around $7M, and it won’t be helped going forward by a shockingly bad exit poll grade of F from opening night audiences.  This […]

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BEHIND THE FRIDAY BOXOFFICE – 11/16/12

Posted November 17, 2012 by Mitch Salem

  OPENINGS:  Was it the cash grab of splitting the final novel into 2 movies?  The tabloid antics of its stars?  In any case, “close but no cigar” seems to be the result for THE TWILIGHT SAGA:  BREAKING DAWN PART 2 (Summit/Lionsgate).  Its $71.2M opening day (including Thursday 10PM and midnight screenings) is $400K below […]

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BEHIND THE FRIDAY BOX OFFICE – 12/13/13

Posted December 14, 2013 by Mitch Salem

  Well, bah humbug. OPENINGS:  Start the spin machine:  THE HOBBIT: THE DESOLATION OF SMAUG (Warners/MGM) has opened with $31.1M, $6M below the start for last year’s An Unexpected Journey.  That’s more than a 15% drop, and if it continued throughout the weekend, Smaug could end up with a total around $70M.  However, the bulk […]

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BEHIND THE FRIDAY BOX OFFICE – 6/28/13

Posted June 29, 2013 by Mitch Salem

  OPENINGS:  Almost all the “early Friday” numbers turned out to be overly optimistic, but THE HEAT (20th) is still having a great opening, with a $13.6M first day that should put it in the neighborhood of a $37M weekend.  That puts it ahead of Melissa McCarthy’s $34.6M opening with Identity Thief, and remarkably enough, […]

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EARLY FRIDAY BOX OFFICE: Easy Win For “Guardians”, Sword Stays In the Stone For “King Arthur,” “Snatched” Is MIA

Posted May 13, 2017 by Mitch Salem

  Hollywood offered slim competition to the second weekend of GUARDIANS OF THE GALAXY VOL 2 (Marvel/Disney) and the latest comic book spectacular will easily win the weekend with what Deadline currently estimates will be $60M.  That’s a 59% drop from last weekend, steeper than the 55% for the first Guardians, even though Vol 2 […]

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