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EARLY FRIDAY BOX OFFICE: “Warcraft” Fights Overseas, “Conjuring” & “Now You See Me” Sequels OK

Posted June 11, 2016 by Mitch Salem

  The most interesting box office story of the weekend is WARCRAFT (Legendary/Universal).  It’s a dud in the US, with $11M on Friday according to preliminary numbers at Deadline, which with its frontloaded fan audience probably means a $25M or so weekend and a domestic total that may not reach $75M.  That’s not much on […]

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EARLY FRIDAY BOX OFFICE: “Crazy Rich Asians” Romps, “Happytime Murders” Sad, “Papillon” Behind Bars

Posted August 25, 2018 by Mitch Salem

  The lack of strong new competition is certainly helping, as is the Wednesday opening that kept last Friday down a bit, but nevertheless, the Weekend 2 hold for CRAZY RICH ASIANS (SK Global/Warners) is on track to be extraordinary.  Preliminary numbers at Deadline have a 4% Friday-to-Friday drop to $7M, which would give it […]

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EARLY FRIDAY BOX OFFICE: “Jurassic World: Fallen KIngdom” Drops But Holds Lead, “Sicario 2″” & “Uncle Drew” Start OK

Posted June 30, 2018 by Mitch Salem

  After a significantly lower start, JURASSIC WORLD: FALLEN KINGDOM (Legendary/Perfect World/Universal) is having a sharper drop in its 2nd weekend than its predecessor.  According to preliminary numbers at Deadline, Friday was down 70% from last week to $17.4M, compared to a 63% drop for the first Jurassic World on its 2nd Friday.  The number […]

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BEHIND THE FRIDAY BOX OFFICE – 11/29/13

Posted November 30, 2013 by Mitch Salem

  Mitch Metcalf has a great analysis of the continuing strength of THE HUNGER GAMES: CATCHING FIRE (Lionsgate) after its $31.3M Friday in his box office post today–highly recommended.  Catching Fire should set a slew of milestones tomorrow, including the best 3-day and 5-day Thanksgiving weekends ever, and very possibly the #2 second weekend of all […]

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BIJOU BOXOFFICE: Wednesday Studio Scorecard – 11/23/11

Posted November 24, 2011 by Mitch Salem

> The holiday movie season is not off to a roaring start. BREAKING DAWN PART 1:  The giant franchise will of course win Thanksgiving weekend.  But its $12.5M Wednesday gross was down 12% from what New Moon did on the day before Thanksgiving in 2009, which suggests a 5-day weekend that might be at $58M […]

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EARLY FRIDAY BOX OFFICE: “Crazy Rich Asians” Dominates Labor Day, “Searching” OK, “Operation Finale” Blah, “Kin” Can’t

Posted September 1, 2018 by Mitch Salem

  CRAZY RICH ASIANS (SK Global/Warners) has become a genuine phenomenon, down per preliminary numbers at Deadline just 17% from last Friday to $5.8M.  Sunday will be stronger than usual due to the 4-day weekend, so that should mean $23M by Sunday and $28M with Monday, putting Crazy on a track that now seems capable […]

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BEHIND THE FRIDAY BOX OFFICE: 7/27/13

Posted July 27, 2013 by Mitch Salem

  OPENINGS:  While not an outright flop like The Lone Ranger, Pacific Rim, RIPD, et. al (particularly since it cost less to produce than any of those), THE WOLVERINE (20th) is underperforming in a big way.  Its estimated $21M Thursday night/Friday is the lowest start for any X-Men branded movie since the original 13 years […]

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EARLY FRIDAY BOX OFFICE: “50 Shades Freed” Solid, “Peter Rabbit” OK, “15:17 To Paris” Slow

Posted February 10, 2018 by Mitch Salem

  Although still down steeply from Fifty Shades of Grey, FIFTY SHADES FREED (Perfect World/Universal) is opening on par with the initial sequel Fifty Shades Darker.  According to preliminary numbers at Deadline, Freed earned $18.4M on its first day (including $5.6M from Thursday night), down 14% from Darker, which could translate into a $40M weekend, […]

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