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EARLY FRIDAY BOX OFFICE: “Crazy Rich Asians” Dominates Labor Day, “Searching” OK, “Operation Finale” Blah, “Kin” Can’t

Posted September 1, 2018 by Mitch Salem

  CRAZY RICH ASIANS (SK Global/Warners) has become a genuine phenomenon, down per preliminary numbers at Deadline just 17% from last Friday to $5.8M.  Sunday will be stronger than usual due to the 4-day weekend, so that should mean $23M by Sunday and $28M with Monday, putting Crazy on a track that now seems capable […]

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EARLY FRIDAY BOX OFFICE: “Deadpool” Flings Aside “Risen,” “The Witch” & “Race”

Posted February 20, 2016 by Mitch Salem

  None of the weekend’s openings were expected to come near last week’s blockbuster opening, and none will.  The target Christian audience is turning out for RISEN (Affirm/Columbia/Sony), with preliminary numbers at Deadline putting it at $4.25M for Friday.  Given its demographics, Risen should hold well through the weekend, particularly on Sunday, which could give […]

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EARLY FRIDAY BOX OFFICE: “Kung Fu Panda 3″” Easily Tops “Finest Hours,” “50 Shades of Black”

Posted January 30, 2016 by Mitch Salem

  As will be noted endlessly by the studio and its mouthpieces all weekend, KUNG FU PANDA 3 (DreamWorks Animation/20th) is the first in the series to open in January, after June and May openings for the previous chapters.  Nevertheless, DWA and 20th didn’t choose that day with the idea of earning less, and the […]

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EARLY FRIDAY BOX OFFICE: “Don’t Breathe” Inhales Audiences, “Mechanic” Breaks Down

Posted August 27, 2016 by Mitch Salem

  DON’T BREATHE (Screen Gems/Sony) is the 2d horror movie of the late summer, after Lights Out, to benefit from an effectively marketed premise (monsters in the dark and the quiet) and strong reviews.  According to preliminary numbers at Deadline, Breathe is starting even faster than Lights, with a $10.2M opening day (including $1.9M from […]

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EARLY FRIDAY BOX OFFICE OF HORROR: Halloween Slaughters “Burnt,” “Our Brand Is Crisis”

Posted October 31, 2015 by Mitch Salem

  The last time Halloween fell on a Saturday, in 2009, Hollywood mostly stayed away.  (The concert movie This Is It opened the previous Wednesday.)  This year, two studios tried to counterprogram the holiday with problematic star vehicles, and based on preliminary numbers at Deadline, the results weren’t pretty. BURNT (Weinstein) has been conspicuous for […]

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EARLY FRIDAY BOX OFFICE: “Ted 2″” Loses Some Stuffing, “Inside Out” and “Jurassic World” Duel For #1

Posted June 27, 2015 by Mitch Salem

  Seth MacFarlane’s moment, it seems, has passed.  The three years that followed the triumphant opening of the original Ted included his missteps as Oscars host and as live action star of A Million Ways to Die In the West, and it seems to have taken its toll on TED 2 (MRC/Universal), which according to […]

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EARLY FRIDAY BOX OFFICE: “Pacific Rim: Uprising” Beats “Black Panther,” Other Openings DOA

Posted March 24, 2018 by Mitch Salem

  PACIFIC RIM: UPRISING (Legendary/Universal) was the right film at the right time this weekend, and although the preliminary numbers at Deadline have its opening day at $10.1M ($2.4M of it from Thursday night), just slightly ahead of the $9M for last Friday’s Tomb Raider, that should be enough to bring it to $26M for […]

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EARLY FRIDAY BOX OFFICE: “LEGO Batman,” “50 Shades Darker,” “John Wick 2″” All Solid

Posted February 11, 2017 by Mitch Salem

This is a well-designed weekend for Hollywood, with a trio of sensibly-budgeted franchise titles all drawing audiences from their mostly separate target demos.  The Friday winner, according to preliminary numbers at Deadline, was FIFTY SHADES DARKER (Universal), with $20M ($5.7M of it from Thursday night).  That’s about 2/3 of the $30.3M opening day for Fifty […]

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