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EARLY FRIDAY BOX OFFICE: “A Quiet Place” Drowns Out “Rampage,” “True Or Dare” OK, “Beirut” Fizzles

Posted April 14, 2018 by Mitch Salem

  Even with a new horror movie in the market, A QUIET PLACE (Paramount) continued to over-perform, down just 46% from last Friday according to preliminary numbers at Deadline to $10.2M, putting it on track for a $35M 2nd weekend.  That’s the same hold as last year’s Split, and with higher numbers, suggesting that Quiet […]

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EARLY FRIDAY BOX OFFICE: “Pirates,” “Baywatch” Drown On Memorial Day Weekend

Posted May 27, 2017 by Mitch Salem

  It’s beginning to look like a long, dark summer for Hollywood, which is adding two more box office disappointments to a growing list over this Memorial Day weekend.  PIRATES OF THE CARIBBEAN: DEAD MEN TELL NO TALES (Disney) had a $23M Friday (including $5.3M from Thursday night) according to preliminary numbers at Deadline, and […]

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EARLY WEDNESDAY BOX OFFICE: “The Hateful Eight” Goes Wide

Posted December 31, 2015 by Mitch Salem

  In the bygone movie palace days Quentin Tarantino worships, exclusive “roadshow” engagements of major Hollywood releases sometimes ran for months before the films spread nationwide.  The super-hyped 70mm release of his THE HATEFUL EIGHT (Weinstein) was originally scheduled for a 2-week run, but that was swiftly cut down by half, and then to 6 […]

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WEEKEND BOX OFFICE: Is “Insurgent” Heading For a Less Than Dauntless Start?

Posted March 20, 2015 by Mitch Salem

  Franchise sequels are typically more frontloaded than the original installments, because there’s an established fanbase that wants to catch up with the latest update to the story.  For example, the first Hunger Games made $19.7M on its Thursday night, which made up part of a $67.3M opening day, while Catching Fire had $25.3M on Thursday […]

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EARLY FRIDAY BOX OFFICE: “Spider-Verse” Stings, “The Mule” Solid, “Mortal Engines” Crashes, “The Favourite” Expands

Posted December 15, 2018 by Mitch Salem

  After two weeks of sloth, Hollywood started rolling out its pre-holiday product.  The weekend’s easy winner will be SPIDER-MAN: INTO THE SPIDER-VERSE (Sony Animation/Columbia/Sony), which had a $12.6M Friday according to preliminary numbers at Deadline, including $3.5M from Thursday night.  That should give it a $35M+ weekend.  Projections after that are tough, because there […]

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EARLY FRIDAY BOX OFFICE: “Rings,” “Space Between Us” Punt Super Bowl Weekend, “Split” Scores Again

Posted February 4, 2017 by Mitch Salem

  Hollywood generally has little interest in opening films against the Super Bowl, and to the extent it participates, it tries to counterprogram the game by aiming at the young female demographic.  Thus we have a PG-13 horror movie and a YA fantasy-romance this weekend, but neither is finding much of an audience. RINGS (Paramount) […]

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EARLY FRIDAY BOX OFFICE: “Hotel Transylvania 3″” Solid, “Skyscraper” Craters, “Ant-Man & The Wasp” Drops, “Sorry To Bother You” Widens, “Eighth Grade” Starts Big

Posted July 14, 2018 by Mitch Salem

  HOTEL TRANSYLVANIA 3: SUMMER VACATION (Sony Animation/Columbia/Sony) continues to be a solid mid-level franchise.  Preliminary numbers at Deadline have the opening day box office at $16.3M, the best of the trio, although it’s a bit misleading to compare that with the $11M Friday for the first Transylvania and the $13.3M for the second, since […]

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EARLY FRIDAY BOX OFFICE: “Ant-Man” Slightly Puny, “Trainwreck” Smashing

Posted July 18, 2015 by Mitch Salem

  ANT-MAN (Marvel/Disney) appears to be opening at the lower end of the Marvel universe.  According to preliminary numbers at Deadline, the latest superhero epic had a $23.4M Friday (which includes $6.4 from Thursday night).  That puts it modestly below the $25.5M opening day for the original Thor and $25.7M for the first Captain America, as well […]

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