At a cost of $175M (meaning $300M+ with global marketing), SNOW WHITE AND THE HUNTSMAN (Universal) is a long way from profit.  But credit the studio with making “Snow White” seem cool enough to garner a solid opening (and credit the studio as well with cannily minimizing expectations, so a solid opening passes for […]

  Will it really be that happy a Father’s Day?  Almost every movie in the market is estimating an unusually low Sunday drop because of the holiday, although the Father’s Day effect normally helps only all-family titles. OPENINGS:  It hardly matters whether ROCK OF AGES (Warners) and THAT’S MY BOY (Sony) hit their round-number $15.1M […]

Weekend #10 of 2015 is looking like $93 million for the top 12 films this weekend, significantly below the normal volume for this weekend (see track below). Opening at around 3,000 theaters Friday (slightly above the 2,886 average theater count for opening weekends the last two years), Chappie from Sony should average $7,300 per theater for […]

Weekend #39 of 2015 is looking like $137 million for the top 12 films this weekend, well above the norm for this weekend (see comparisons below). Hotel Transylvania 2 from Sony should open with a $37.5 million weekend. Reviews are non-existent: nothing yet at RottenTomatoes. The film is on track for around $123 million domestic. Overseas the film could bring in […]

  OPENINGS:  THE MARVELS (Marvel/Disney) fulfilled the ghastliest projections assigned to it, setting a new low for the MCU with a $47M US opening, and it was similarly dismal overseas, with $63.3M from 51 territories.  The internet is already bursting with theories that include “No one liked Captain Marvel in the first place” and the […]

Weekend #18 of 2014 is looking like a relatively soft $139 million for the top 12 films, 28% below the typical volume for this weekend the past few years ($192 million). Opening at over 4,000 theaters Friday (well above the 2,886 average theater count for opening weekends the last two years), The Amazing Spider-Man 2 from Sony should average $21,400 per […]

The winning streak is over after four straight up weekends.  Weekend #43 will just about match the multi-year average for this weekend and actually under-perform the same weekend last year.  None of the openers this weekend will make an impact on the box office beyond next week, while Argo continues to quietly pack them in […]

The 47th weekend of the year is looking like $238 million for the top 12 films, just about where the weekend before Thanksgiving should be. Opening at over 4,100 theaters Friday (well above the 2,886 average theater count for opening weekends the last two years), The Hunger Games: Catching Fire from Lionsgate/Summit should average a superior $40,800 per […]