OPENINGS:  Quentin Tarantino’s ONCE UPON A TIME… IN HOLLYWOOD (Columbia/Sony) had a 21% Saturday drop, indicating a fair amount of frontloading, but studio estimates have it reaching its goal at $40.4M for the weekend, setting a new record for the filmmaker by topping Inglourious Basterds‘ $38.1M.  (However, Basterds opened in the era before opening […]

  OPENINGS:  FIRST MAN (Perfect World/Universal) had an underwhelming $16.5M start, and considering its older-skewing audience, its 10% Saturday bump wasn’t impressive either.  It carries $150M+ in production/marketing costs, and a $50M US total would leave it at risk for red ink, since its very American story (flag controversy notwithstanding) makes foreign appeal questionable.  It […]

  OPENINGS:  HUNTER KILLER (Millenium/Summit Premiere/Lionsgate) had a weak $6.7M start, and probably won’t reach $20M in the US, not even enough to pay for the costs of its US release, and a low for a Gerard Butler action movie.  Its international campaign has a sluggish $4M so far, with $3.2M this weekend in 16 […]

  OPENINGS:  The box office was boosted in general by Veterans Day, which gave many Americans a 3-day weekend, but ARRIVAL (FilmNation/Sony/Paramount) was still notably impressive with a $24M weekend at a mid-wide 2317 theatres.  Its word of mouth remains to be seen (it dropped 4% on Saturday), but it seems to be in good […]

  OPENINGS:  ABIGAIL (Universal) launched at the low end of expectations with $10.2M, lower than the $11.8M for Night Swim and virtually the same as the $9.9M for Imaginary.  Those films are respectively at $32.5M and $28M in the US, which is the likely range for Abigail.  However, the new film reportedly cost $28M before […]

  Behaving much like recent high-profile sequels Spectre and Mockingjay Part 2, RIDE ALONG 2 (Universal) appears to be heading for an opening weekend around 20% below its predecessor.  According to preliminary numbers at Deadline, Ride 2 had a $11.8M Friday, compared to $14.4M for the original Ride Along.  That suggests a 4-day holiday weekend […]

Weekend #11 of 2016 is looking like $128 million for the top 12 films this weekend, above the norm for this weekend (see comparisons below). NEW FILMS THIS WEEKEND March 11-13, 2016 Critics Positive ($ millions) Opening Weekend Forecast Domestic Total Projection Overseas Total Projection Worldwide Total Projection 10 Cloverfield Lane Par PG13 94% 26.0 79 110 189 […]

  OPENINGS:  The answer to the question of whether the Day 2 drop for SUICIDE SQUAD (RatPac/DC/Warners) would be as bad as the one for Batman v Superman turned out to be no–it was worse.  Suicide plunged 41% on Saturday, compared to BvS‘s 38%.  That’s the kind of drop usually associated with the hugely-frontloaded Twilight series, […]