THE LEGO MOVIE 2: THE SECOND PART (Warners Animation) is looking like a textbook example of a studio watering down its own franchise.  Warners jumped into 2 spin-offs before even reaching its first official sequel, and the result according to early numbers at Deadline is a $8.9M opening day, down 48% from the first […]

  OPENINGS:  THE EQUALIZER 2 (Escape Artists/Columbia Sony) rode a relatively stable Saturday (down 5% from Friday) to a $35.8M weekend win, up about 5% from the opening for the first Equalizer in 2014.  That film had an 8% Saturday bump, suggesting that the sequel, like most sequels, will burn out faster than the original, […]

  OPENINGS:  Things couldn’t have gone better for M. Night Shyamalan’s SPLIT (Blumhouse/Universal).  It built on its strong Friday with a 13% bump, extremely good for a horror movie, and is estimating $40.2M for its weekend in the US against modest production/marketing costs of about $50M, which means a healthy profit is a sure thing.  […]

  OPENINGS:  ALIEN: COVENANT (TSG/20th) slumped almost as badly on its 2d day of release as the unpopular Prometheus (22% vs 25%), and the result was a lackluster $36M weekend in the US–and even that number includes an aggressive estimate for Sunday.  Worse yet, with Covenant now playing in every major international market except China […]

  OPENINGS:  ANT-MAN (Marvel/Disney) is claiming a very low 18% Sunday drop in order to reach a $58M weekend estimate, so that number may shrink on Monday.  Even at $58M, Ant-Man opened in the same range as Superman Returns ($52.5M), The Incredible Hulk ($55.4M) and The Green Lantern ($53.2M), all of which stopped their franchises–at […]

  Most films will rise this weekend compared to last week, simply because New Year’s Eve is a bigger moviegoing occasion than Christmas Eve.  Generally, box office should rise 20% or so on Saturday, drop around 30% on Sunday, then jump 30-40% on New Year’s Day.  The first two weekends of 2018 should feature relatively […]

Weekend #26 of 2015 is looking like $204 million for the top 12 films this weekend, somewhat above the norm for the same weekend the past few years (see comparisons below).  This would be the third up weekend in a row after a stumbling start to summer. Ted 2 from Universal should open with a $58.0 million three-day weekend. Early reviews at RottenTomatoes […]

  THE FATE OF THE FURIOUS (Universal) will win its third consecutive box office weekend, but in the US it continues to run with considerably less than vroom-vroom momentum.  According to preliminary numbers at Deadline, it fell 54% from last Friday to $5.1M, and is heading for a $18M weekend.  It’s now clear that Fate […]