Weekend #7 of 2014 is looking like a great $184 million for the top 12 films, a 40% increase over the average for this weekend the past several years.  The Lego Movie will dominate the box office in its second weekend, but also two new films are set to open to $25 million or more. […]

Weekend #32 of 2014 is looking like $152 million for the top 12 films this weekend, up 11%from the norm for this weekend and the second up weekend in a row after six straight down weekends. Opening at over 3,700 theaters Friday (above the 2,886 average theater count for opening weekends the last two years), Teenage Mutant […]

  OPENINGS:  Here’s a telling stat for TOMORROWLAND (Disney):  although the movie was aimed squarely at a family audience, only 30% of the people who showed up were in that demo.  Instead, 60% of the audience was over 25, meaning the older George Clooney fans.  That suggests that Disney marketing wasn’t able to get the […]

  OPENINGS:  As expected, FANTASTIC FOUR (20th) plunged 25% on Saturday as word of mouth caught up with it (by comparison, Ant-Man lost just 14% on its 2d day of release), giving it a sad $26.2M weekend.  Things didn’t get any better when international was factored in, as the franchise-killer managed just $34.1M in 43 […]

  This was never going to be much of a box office weekend, and the east coast snowstorms certainly won’t help.  According to preliminary numbers at Deadline, all 3 of the newcomers are closely packed with $3.5-4M Fridays and probable $9.5-11M weekends, so word of mouth could put any of them ahead. The early leader, […]

Weekend #16 of 2016 forecasts for films opening wide and major returning films: NEW FILMS THIS WEEKEND April 15-17, 2016 Critics Positive ($ millions) Opening Weekend Forecast Domestic Total Projection Overseas Total Projection Worldwide Total Projection The Jungle Book Dis PG 92% 78.0 235 625 860 Barbershop: The Next Cut WB PG13 75% 20.5 75 […]

Weekend #29 of 2016 forecasts for films opening wide and major returning films: NEW FILMS THIS WEEKEND July 15-17, 2016 Critics Positive ($ millions) Opening Weekend Forecast Domestic Total Projection Overseas Total Projection Worldwide Total Projection Ghostbusters Sony PG13 75% 53.0 150 140 290 The Infiltrator Broad Green R 57% 5.0 20 15 35 Note: […]

  Both of the weekend’s major openings cost too much for the amount they’re currently earning.  MISS PEREGRINE’S HOME FOR PECULIAR CHILDREN (TSG/20th) has production/marketing costs of $225M+, and preliminary numbers at Deadline have its opening day at roughly $9M (including $1.2M from Thursday night).  That suggests a $25-27M weekend, which would be an even […]