ALADDIN (Disney) marked a rebound from the opening day of Dumbo, with preliminary numbers at Deadline projecting $30.8M on Friday (including $7M from Thursday afternoon/evening), compared to $15.3M for Dumbo.  The Memorial Day holiday will provide an extra boost, so the 3-day weekend should be around $86M, with $106M by Monday.  Aladdin wasn’t cheap, […]

  OPENINGS:  THE GRUDGE (Columbia/Sony) tried to take advantage of Hollywood’s early January fallow period, but at $11.3M, the reboot of a remake found few takers, far below the $29.6M for 2018’s Insidious: The Last Key, and also less than the $13.7M for 2017’s Underworld: Blood Wars and the $15M for 2015’s The Woman In […]

  OPENINGS:  The male 18-34 demo was again at the center of the box office, largely fueling the $23.5M start for JACKASS FOREVER (Paramount), not quite at the level of the last product of the franchise, 2013’s Bad Grandpa, and its $32.1M start, but more than enough to ensure profitability at its low cost point.  […]

  OPENINGS:  HALLOWEEN ENDS (Universal, also on Peacock) underperformed badly with $41.3M, about 25% below pre-release expectations, and 17% under the $49.4M start for last year’s Halloween Kills, despite a stronger Thursday night start than Kills ($5.4M vs $4.9M).  The excuse de jour is the Peacock release, which would be dubious in any case considering […]

  OPENINGS:  INSIDIOUS: THE RED DOOR (Screen Gems/Sony) reaffirmed the strength of the low-budget horror genre with a $32.7M start, better than the $29.6M launch of 2018’s The Last Key (which didn’t feature the full original cast).  Red Door should reach $65M+ in the US, guaranteeing profitability on a reported $16M production budget and relatively […]

  OPENINGS:  Pundits have been quick to celebrate the current fade of the comic book genre, but the truth is that Hollywood hasn’t yet found anything to reliably replace it at the top of the box office.  After years of Marvel sagas kicking off the summer movie season with extravagant grosses, this year the studio’s […]

  OPENINGS:  It was a blah MLK Weekend at the box office, driven by soft openings.  Over the 3-day weekend, ONE OF THEM DAYS (TriStar/Sony) was reported to have a very narrow lead with $11.6M, but it was expected to fall into 2nd place with $14M including the Monday holiday.  The good news for Sony […]

>The fourth weekend of the year should generate about $91 million for the top 12 films — about the same as last year’s comparable weekend and down 10% from a “normal” weekend this time of year.  The top film should be Liam Neeson in The Grey, at a very unspectacular $15 opening weekend number.   […]