OPENINGS:  The limits of the pandemic-era box office, not to mention the historically lowest-grossing holiday weekend of the year, were tossed aside by the super powers of the MCU, as SHANG-CHI AND THE LEGEND OF THE 10 RINGS (Marvel/Disney) obliterated the previous Labor Day weekend record ($26.4M/$30.6M for the 2007 edition of Halloween) with […]

  OPENINGS:  Although TOP GUN: MAVERICK (Paramount) is a 36-years-later sequel, the franchise that it really represents is Tom Cruise unto himself.  The last true Hollywood megastar brought in a massive audience that was mostly older men and between the coasts, to the tune of $124M for the 3-day weekend and $151M including Monday, making […]

  OPENINGS:  CREED III (UA/MGM/Amazon) launched with an impressive $58.7M, higher than the 5-day Thanksgiving weekend starts for the previous entries in the series ($42.1M/$56M), and also higher than any of the Rocky movies (not adjusted for inflation).  As is typical for this franchise, overseas was somewhat softer, with $41.8M from 75 markets.  Nevertheless, the […]

  OPENINGS:  NAPOLEON (Apple/Sony) launched at the higher end of expectations, with $20.4M over the 3-day weekend and $32.5M for the 5-day holiday.  As with Apple’s Killers of the Flower Moon, however, that leaves it a long way from any hope of breakeven on roughly $300M in production/marketing costs (particularly considering that audience polling indicated […]

  OPENINGS:  A variety of studios threw product at the Labor Day weekend wall.  None of them broke through, but REAGAN (ShowbizDirect) zeroed in on its target audience–reportedly nearly 2/3 of the audience was over 55 years old, and 3/4 were white–for $7.4M over the 3-day weekend ($9.2M with Monday).  Although films appealing to older […]

Weekend #20 of 2012 looks like it will be about $156 million for the top 12 films, down 2% from last year’s comparable weekend and down the same amount from the four-year average for this weekend.  Three movies open, with Battleship headed for the biggest opening of the trio (about $42.5 million).  The Dictator starring […]

> This weekend looks to be very weak.  The projected total volume of $85 million would be down 29% versus the same weekend last year (when Jackass 3-D opened to a staggering $50 million) and down 18% from the average comparable weekend the last four years.  It’s lazy remake weekend starting Friday, with two of the […]

> Hop (Universal) is set to be #1 with almost $25 million, although this weekend the last two years has boasted top openings in the $61-71 million range.  Overall, it looks like another soft weekend of box office numbers. The well-reviewed Source Code from Summit (92% positive rating at rottentomatoes) is headed for about $15 million this weekend.  Bringing […]