OPENINGS: While DUNGEONS & DRAGONS: HONOR AMONG THIEVES (eOne/Paramount) launched at the upper end of expectations, $38.5M (which included an unusually intense program of preview screenings) was a shaky start for a project with $250M in production/marketing costs and the hope to become a franchise. It will need to hold up extremely well over the next several […]
OPENINGS: WONKA (Warners) kicked off the holiday movie season with $39M, at the upper end of expectations. As a family entertainment, it can look forward to a high multiple into January, and could reach $200M+ in the US, against around $250M in production/marketing costs. The IP musical is even stronger overseas, where it expanded […]
OPENINGS: Amazingly, the 58% first weekend plunge from $96.2M for 2019’s Joker to $40M for JOKER: FOLIE A DEUX (DC/Warners) understates how much audiences hated the new film. For that, you have to look to the respective Friday-to-Saturday drops, after word of mouth had a chance to set in: 44% compared to 18%, which […]
>The seventh weekend of the year should generate about $142 million for the top 12 films — up 9% from last year’s comparable weekend and up over 20% from the four-year average for this weekend. Nicolas Cage should lead a crowded field, although the second Ghost Rider should be down significantly from 2007’s original. The […]
> Captain America and the final Harry Potter film’s second weekend will battle for #1, with each around $60 million. Friends with Benefits should open at a decent level for an R-rated comedy. The weekend should be up well over 20% from this weekend last year when Salt and Ramona & Beezus opened (remember those?). Opening at […]
The weekend after Labor Day normally has the lowest box office volume of any weekend on the calendar. Weekend #36 of 2012 will follow this pattern, and it could be the softest weekend since 2008: only about $51 million for the top 12 films this weekend. No film will have a weekend over $10 million, […]
Only one new opener (Oblivion) and only one decent holdover (42) mean it’s pretty slim pickings at the box office this weekend: less than $100 million for the top 12 films, down 11-22% from the same weekend in recent years. Opening at around 3,800 theaters Friday (a very high number), Oblivion from Universal should average a […]
Weekend #7 of 2014 is looking like a great $184 million for the top 12 films, a 40% increase over the average for this weekend the past several years. The Lego Movie will dominate the box office in its second weekend, but also two new films are set to open to $25 million or more. […]