The marketing department did its job, and BATMAN V SUPERMAN: DAWN OF JUSTICE (DC/RatPac/Warners) had its massive opening day, currently estimated by Deadline at $81.3M (including $27.7M from Thursday night).  If that number holds till morning, it will be the #5 opening day ever, behind only Star Wars: The Force Awakens, Harry Potter & […]

Weekend #13 of 2016 forecasts for films opening wide and major returning films: NEW FILMS THIS WEEKEND March 25-27, 2016 Critics Positive ($ millions) Opening Weekend Forecast Domestic Total Projection Overseas Total Projection Worldwide Total Projection Batman v Superman: Dawn of Justice WB PG13 35% 166.0 395 610 1,005 My Big Fat Greek Wedding 2 […]

  OPENINGS:  Things didn’t get better for ALLEGIANT (Summit/Lionsgate) as the weekend went on.  Its $29.1M opening was down an awful 44% from the $52.3M for Insurgent, and with massive competition arriving next week and word of mouth that’s likely to be terrible, it may struggle to get past $75M in the US.  As we […]

  The failure of ALLEGIANT (Summit/Lionsgate) puts its studio in an unusually awkward position.  Even though Lionsgate may be able to put the 3rd Divergent movie on its books as a profit (most of the international rights were pre-sold, providing revenues that can off-set the oncoming US losses), the economics are going to get much […]

The Weekly Box Office Predictions feature is on hiatus.

  OPENINGS:  The Saturday bump for 10 CLOVERFIELD LANE (Bad Robot/Paramount) was 8%, a solid number for its genre that indicates good word of mouth.  That gave it a $25.3M weekend, a bit higher than Friday indicated, although still not where it might have gotten had the Cloverfield connection (or relative lack thereof) been clearer.  […]

Weekend #11 of 2016 is looking like $128 million for the top 12 films this weekend, above the norm for this weekend (see comparisons below). NEW FILMS THIS WEEKEND March 11-13, 2016 Critics Positive ($ millions) Opening Weekend Forecast Domestic Total Projection Overseas Total Projection Worldwide Total Projection 10 Cloverfield Lane Par PG13 94% 26.0 79 110 189 […]

  OPENINGS:  The weekend belonged to ZOOTOPIA (Disney Animation/Disney), which broke its studio unit’s opening record and the March animation record with $73.7M, and also earned $63.4M internationally (including $24M from China) to give it a worldwide total, counting early foreign openings, of $232.5M, with plenty of road ahead, and only The Little Prince as […]