The gamble of CRAZY RICH ASIANS (Color Force/SK Global/Warners) is paying off with solid returns.  The film opened on Wednesday and earned $8.8M in its first two days, and preliminary numbers at Deadline have its Friday at $7M.  That should give it a $21M 3-day weekend and around $30M since opening day.  A $70M […]

The 43rd weekend of the year is looking like $104 million for the top 12 films, 22% from the multi-year average for this weekend.  And on its fourth weekend, Gravity will be knocked out of the top spot by…..Johnny Knoxville?  That’s what it looks like. Opening at over 3,000 theaters Friday (slightly above the 2,886 […]

>Very lame weekend ahead, as is normal for the first weekend in December.  Coming off the last two weekends, which are usually the #1 and #15 weekends of the year in terms of total dollar volume, this weekend is usually ranked 50th overall.  After the extravaganza of movie-going leading up to and through Thanksgiving weekend, […]

  OPENINGS:  At $53.5M, SHAZAM (DC/New Line/Warners) had the lowest opening weekend of the current DC run of superhero movies (it was also below all the Marvel openings), but it was produced to be a lower-budget companion piece to the megabusters, and with that in mind, its opening was fine.  Overseas was bigger at $102M, but […]

Weekend #46 of 2014 is looking like $128 million for the top 12 films this weekend, down 33% from the norm for this weekend.   Opening at 3,152 theaters Friday (above the 2,886 average theater count for opening weekends the last two years), Dumb and Dumber To from Universal should average a solid $10,400 per theater […]

  Despite some of the best reviews of the year for any movie, big studio or indie, WAR FOR THE PLANET OF THE APES (TSG/20th) is off to a merely OK start.  According to preliminary numbers at Deadline, it had a $21.1M opening day (including $5M from Thursday night), putting it 24% behind the $27.6M […]

  OPENINGS:  It’s likely that THE 355 (Universal) would have been challenged at the box office even in normal times, considering that its level of action spectacle is significantly lower than superhero movies can afford, and that the cast features performers who are extremely talented but with little proven appeal to ticketbuyers.  (The 27% score […]

  OPENINGS:  GOOD BOYS (Good Universe/Universal) easily led the weekend with $21M, a solid start for a comedy that probably had production/marketing costs under $75M.  It was somewhat frontloaded with a 12% Saturday drop, but summer Sundays have been running strong this year, so it should still have a fair weekend multiple.  Good Boys has […]