OPENINGS:  Although unquestionably huge, and sure to be enormously profitable against roughly $250M in production/marketing costs, DEADPOOL 2 (20th) opened on the low end of expectations, about 5% below the first Deadpool at $125M.  The sequel has the very reasonable explanation that its forebear had the advantage of a Sunday that was part of […]

  THE HITMAN’S BODYGUARD (Summit/Lionsgate) is off to a mild late-August start, but it will be enough to win the quiet weekend.  Preliminary numbers at Deadline have opening day at $8.1M (including $1.7M from Thursday night), which should mean a $20M weekend.  While that might not even land it in the top 50 August openings, […]

  OPENINGS:  GOOD BOYS (Good Universe/Universal) easily led the weekend with $21M, a solid start for a comedy that probably had production/marketing costs under $75M.  It was somewhat frontloaded with a 12% Saturday drop, but summer Sundays have been running strong this year, so it should still have a fair weekend multiple.  Good Boys has […]

  OPENINGS:  As we had forecast on Friday night, the margin of victory for the weekend box office was razor-thin, and we won’t really know who won until final numbers are released tomorrow.  For now, HIDDEN FIGURES (20th) is $172K below Rogue One at $21.8M, but Disney’s Rogue One projection relies on a speculatively strong […]

Weekend #17 of 2014 is looking like a not so hot $99 million for the top 12 films, 11% below the typical volume for this weekend the past few years ($111 million).  Opening at around 3,000 theaters Friday (somewhat above the 2,886 average theater count for opening weekends the last two years), The Other Woman from Fox should […]

>The calendar turns to the second quarter of the year, and the 14th weekend of the year should be another strong one: about $141 million for the top 12 films up 37% from last year’s comparable weekend and up 31% from the four-year average for this weekend.  Three films have a good shot at earning […]

The 49th weekend of the year is looking like $97 million for the top 12 films Friday-Sunday, down from last year but up from the usual performance for this weekend over the past several years. Opening at around 2,000 theaters Friday (well below the 2,886 average theater count for opening weekends the last two years), Out of […]

  OPENINGS:  After 4 weeks of holiday movies occupying most of the market, moviegoers were ready for something new, and the beneficiary was THE UPSIDE (STX/Lantern), which substantially beat projections with a $19.6M weekend.  A 14% Saturday bump suggested strong word of mouth, and the final weekend number could go higher than the studio projection.  […]