OPENINGS: The $40M weekend estimate for THE HEAT (20th) makes more sense than it did last night, now that the movie’s Saturday is being reported as a 6% increase rather than a 5% drop. (But always be suspicious of round-number estimates anyway.) The Heat is going to be profitable, thanks to its $45M production budget, […]
WORLDWIDE STUDIO SCORECARD. Here is an updated look at the 2018 film slates by studio. The studio totals also include 2018 dollars for films released in late 2017. YEAR TO DATE BOX OFFICE. Looking at North American box office, 2018 to date is still +11% above last year and still +12% above the average for this point […]
The biggest boxoffice story of the weekend happened overseas: in only 25 international markets, SKYFALL (Sony) the new James Bond, has opened at a scorching, record-setting pace, with a reported $77.7M in 3 days (including $32.4M in the UK alone). The movie doesn’t open in the US for 2 weeks, but it’s already kicking […]
OPENINGS: THE EXORCIST: BELIEVER (Blumhouse/Morgan Creek/Universal) was at the low end of expectations with $27.2M, and it was also below projections internationally with $17.9M in 52 markets. It’s hard to tell just what this means in terms of the bottom line, because while a $125M worldwide total wouldn’t look terrible against $30M in production […]
OPENINGS: Note that the entire market in the US will be hit by Super Bowl Sunday, which will be down from Saturday by roughly double the percentage of the usual Saturday-Sunday drop. (However, Hollywood will hope for a Valentine’s Day bump the following day.) Even with that included in the calculations, though, the weekend’s […]
OPENINGS: ARGYLLE (Apple/Universal) arrived within blah expectations at $18M. That makes it the third consecutive wildly expensive theatrical flop for Apple (with worldwide marketing included, costs were around $300M), and while the company has a few more projects on the calendar, including a pair of Brad Pitt vehicles, one has to wonder how many […]
OPENINGS: THE SECRET LIFE OF PETS 2 (Illumination/Universal) had a better launch than this weekend’s other big arrival, but it was a major box office disappointment in its own right. The $47.1M weekend was down 55% from the first Pets just 3 years ago, and although Pets 2 will likely hit profit thanks to […]
OPENINGS: After an October built on blockbusters that had been held off the market for more than a year, Thanksgiving weekend served as a reminder (to all except those paid to tout box office totals) that the theatrical release business continues to be far from recovered in the lingering Covid world. Overall business was […]