OPENINGS:  LITTLE (Legendary/Universal) led the weekend’s weak crop of newcomers with $15.5M, buoyed by a 15% Saturday bump.  That’s about 15% below the recent opening of What Men Want, which was aimed at a somewhat older audience, and suggests an OK $45M US total.  It had a limited overseas opening in 11 markets, where […]

  OPENINGS:  THE GRUDGE (Columbia/Sony) tried to take advantage of Hollywood’s early January fallow period, but at $11.3M, the reboot of a remake found few takers, far below the $29.6M for 2018’s Insidious: The Last Key, and also less than the $13.7M for 2017’s Underworld: Blood Wars and the $15M for 2015’s The Woman In […]

  OPENINGS:  The Presidents Day weekend wide releases were Sundance titles seeking to take advantage of the expanded “2020” Oscar calendar, which includes films released through February 2021.  Both would likely have been platformed releases in a non-pandemic marketplace, and remained niche in their appeal.  JUDAS AND THE BLACK MESSIAH (Warners, also on HBO Max) […]

  OPENINGS:  The male 18-34 demo was again at the center of the box office, largely fueling the $23.5M start for JACKASS FOREVER (Paramount), not quite at the level of the last product of the franchise, 2013’s Bad Grandpa, and its $32.1M start, but more than enough to ensure profitability at its low cost point.  […]

  OPENINGS:  HALLOWEEN ENDS (Universal, also on Peacock) underperformed badly with $41.3M, about 25% below pre-release expectations, and 17% under the $49.4M start for last year’s Halloween Kills, despite a stronger Thursday night start than Kills ($5.4M vs $4.9M).  The excuse de jour is the Peacock release, which would be dubious in any case considering […]

  OPENINGS:  NO HARD FEELINGS (Columbia/Sony) slightly exceeded tracking expectations with $15.1M, but those expectations were themselves quite low.  With production and worldwide marketing costs in the neighborhood of $100M, the film will need to hold strongly for the next several weeks to reach any profit, and while it has the hard-R comedy field to […]

  OPENINGS:  CIVIL WAR (A24) marked its studio’s biggest swing to date, with costs that will approach $100M for production and worldwide marketing.  (A24 limited its risk by pre-selling some overseas territories to subdistributors.)  The early results were promising, with a studio-record $25.7M weekend, alhough tepid audience surveys and the fact that the audience was […]

  OPENINGS:  SONIC THE HEDGEHOG 3 (Sega/Paramount) was within expectations at $62M, although that was lower than the $72.2M for Sonic 2 in 2022, and while Sonic 2 had a 2% Friday-to-Saturday gain, Sonic 3 slumped by 24% on Saturday.  There’s every chance, though, that Sonic 3 will beat its predecessor’s $190.9M in the US, […]