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Behind the US/Worldwide Weekend Box Office – 8.28.2022

Posted August 28, 2022 by Mitch Salem

  OPENINGS:  The box office may not have hit bottom yet (see “Next Weekend” below), but it’s getting close, with the horror movie THE INVITATION (Screen Gems/Sony) topping the weekend at a painful $7M.  Things were no better overseas, where the film opened at $1.6M in 19 markets.  Despite these numbers, The Invitation may still […]

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Behind the US/Worldwide Weekend Box Office – 8.21.2022

Posted August 21, 2022 by Mitch Salem

  OPENINGS:  With little else new around, DRAGON BALL SUPER: SUPER HERO (Crunchyroll/Sony) seized the weekend with $20.1M, a bit lower than the studio’s Dragon Slayer: Mugen Train, which opened with $21.2M at about half the number of theaters.  Dragon Ball, like most anime titles, was heavily skewed to the M18-34 audience, and it may […]

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Behind the US/Worldwide Weekend Box Office – 8.14.2022

Posted August 14, 2022 by Mitch Salem

  OPENINGS:  BODIES BODIES BODIES (A24) went wide after last week’s NY/LA launch and is now in 1290 theaters, with more expansion scheduled to come.  A24 is reporting a $3.3M weekend, although it should be noted that this estimate assumes an extremely strong Sunday hold despite a steep drop on Saturday.  No international release thus […]

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Behind the US/Worldwide Weekend Box Office – 8.7.2022

Posted August 7, 2022 by Mitch Salem

  OPENINGS:  BULLET TRAIN (Columbia/Sony) opened in line with general predictions at $30.1M, but that’s not the same as a good result.  The film carries around $175M in production/marketing costs, and faces a long track to profitability.  Nor does it appear to be showing particular strength internationally, despite Brad Pitt’s star power and the international […]

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Behind the US/Worldwide Weekend Box Office – 7.31.2022

Posted July 31, 2022 by Mitch Salem

  OPENINGS:  LEAGUE OF SUPER-PETS (DC/Warners) arrived with a blah $23M, given its franchise-adjacent pedigree and starry voice cast, and it wasn’t very animated overseas either, with $18.4M in 63 markets.  It faces almost no competition for family audiences through the rest of the summer, which may help it stretch its run by enough to […]

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Behind the US/Worldwide Weekend Box Office – 7.24.2022

Posted July 24, 2022 by Mitch Salem

  OPENINGS:  Jordan Peele’s NOPE (Universal) premiered on the lower end of expectations at $44M.  That’s a significant number for a project that isn’t based on preexisting IP, but down 38% from Peele’s US, and Nope reportedly cost about $40-50M more than US to produce.  Add the fact that Peele’s films haven’t performed particularly well […]

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Behind the US/Worldwide Weekend Box Office – 7.17.2022

Posted July 17, 2022 by Mitch Salem

  OPENINGS:  WHERE THE CRAWDADS SING (Columbia/Sony) launched with $17M, ahead of (low) expectations, and fueled by an audience of women in the midwest/south.  There’s no direct competition in sight, and it should be able to leg out past $50M in the US, which would be considered a win for the moderately-budgeted production.  Crawdads may […]

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Behind the US/Worldwide Weekend Box Office – 7.10.2022

Posted July 10, 2022 by Mitch Salem

  OPENINGS:  THOR: LOVE & THUNDER (Marvel/Disney) opened within expectations at $143M, although it’s worth noting that while the Friday-to-Saturday drop was steeper than those for Thor: Ragnarok and Doctor Strange In the Multiverse of Madness (39% vs. 5%/36% respectively), the studio estimate assumes a better Saturday-to-Sunday hold than both (25% vs. 27%/33%).  If the […]

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