OPENINGS:  Although BLUE BEETLE (DC/Warners) won the weekend over a tiring Barbie, it landed at the low end of expectations with $25.4M–and given the heavy 15% Friday-to-Saturday drop (much steeper than the 4%/6% drops for the Shazam movies), not to mention the Sunday West Coast weather, that studio estimate may be optimistic.  The international […]

  OPENINGS:  RALPH BREAKS THE INTERNET (Disney) was somewhat frontloaded, with a 44% drop on Day 2, so it didn’t challenge Frozen‘s $93.6M record for the biggest 5-day Thanksgiving opening.  But Disney has nothing to complain about with a #2 ranking and $84.5M ($55.7M over the 3-day weekend), putting it on track for $250M at […]

  OPENINGS:  LOGAN (TSG/20th) was in full control of the weekend at $85.3M, and the most impressive part of that may be the 5% Saturday drop, an even better hold than Deadpool‘s 10% and the 12% for The Wolverine, let alone the 22% for the last X-Men movie.  That suggests excellent word of mouth, and although […]

  OPENINGS:  Amazingly, the 58% first weekend plunge from $96.2M for 2019’s Joker to $40M for JOKER: FOLIE A DEUX (DC/Warners) understates how much audiences hated the new film.  For that, you have to look to the respective Friday-to-Saturday drops, after word of mouth had a chance to set in:  44% compared to 18%, which […]

  OPENINGS:  ADRIFT (H Brothers/STX) was at the top of a very low hill with $11.5M (plus $350K in 9 overseas territories).  STX, which only has domestic rights, is claiming to be on the hook for only around $30M in limited production and marketing costs, but even at that number, it may not break even, […]

  OPENINGS:  The only wide opening of the aweek was the low-budget horror movie SEPARATION (Open Road), which had a slow start at $1.8M. There were some new limited releases, led by FOUR GOOD DAYS (Vertical) at 298 theatres, with a $300K weekend that translated into a per-theatre average of $1K.  THE RESORT (Vertical) at […]

  OPENINGS:  THE BAD GUYS (DreamWorks Animation/Universal) had a solid $24M start, above (low) projections.  It’s unclear whether the release for the film will fall under the normal Universal non-blockbuster 17-day exclusive theatrical policy, or if Bad Guys will fully be able to take advantage of the lack of family movies in the market until […]

  OPENINGS:  THE MARVELS (Marvel/Disney) fulfilled the ghastliest projections assigned to it, setting a new low for the MCU with a $47M US opening, and it was similarly dismal overseas, with $63.3M from 51 territories.  The internet is already bursting with theories that include “No one liked Captain Marvel in the first place” and the […]