Based on Friday’s grosses, weekend #32 of 2015 looks like $122 million for the top 12 films Friday-Sunday, a little better than yesterday’s estimate ($119 million) but still down significantly from the norm for this weekend (see track below). Opening at 3,995 theaters Friday, Fantastic Four from Fox is on track for a listless $26.2 million opening three-day […]

  OPENINGS:  Although unquestionably huge, and sure to be enormously profitable against roughly $250M in production/marketing costs, DEADPOOL 2 (20th) opened on the low end of expectations, about 5% below the first Deadpool at $125M.  The sequel has the very reasonable explanation that its forebear had the advantage of a Sunday that was part of […]

  OPENINGS:  The second entry in the studio’s experiment with split theatrical/HBO Max distribution THE LITTLE THINGS (Warners) arrived with $4.8M in theatres, on the higher end of recent action movie openings ($3.1M for The Marksman, $4M for Unhinged), although of course paltry by pre-pandemic standards.  In addition, the film launched overseas with $2.8M from […]

Based on Friday’s and Saturday’s grosses, weekend #15 of 2015 now looks like $129 million for the top 12 films Friday-Sunday, only $1 million lower than yesterday’s estimate and still above the norm for this weekend but a touch below the same weekend last year. Opening at 3,366 theaters Friday, The Longest Ride from Fox is now on […]

  OPENINGS:  OVERBOARD (MGM/Pantelion/Lionsgate) opened in 45% more theatres than Eugenio Derbez’s How To Be A Latin Lover, and had a weekend that was 20% higher at $14.8M.  That’s not the cross-cultural breakout hit that the studio and Derbez had in mind, although an eventual $40M in the US will likely provide a modest profit […]

Based on Friday’s and Saturday’s grosses, weekend #10 of 2015 now looks like $79 million for the top 12 films Friday-Sunday, a little better than yesterday’s $77 million estimate but still down significantly from the norms for this weekend among the worst first weekends of March on record.   Opening at 3,201 theaters Friday, Chappie from Warner […]

  OPENINGS:  Despite being the only high-profile arrival of the week, and having a pedigree and visual style that guaranteed it media attention, Robert Zemeckis’s HERE (Miramax/TriStar/Sony) bombed with $5M.  It’s been a tough decade for Zemeckis, once a maker of blockbuster hits, whose most recent moderate success was 2012’s Flight.  Here hasn’t opened overseas, […]

  OPENINGS:  LITTLE WOMEN (Columbia/Sony) had a solid start with $16.5M over the 3-day weekend ($29M since Wednesday).  The next week will be particularly difficult to predict because of the midweek holiday, after which schools will mostly remain closed but some adults will be going back to work.  If Little Women can reach $50M by […]